From time to time we all struggle with our content strategies, even those of us who've been blogging for a few years. Although it's tough when you start out too to get those content strategies just right. So what's a writer to do?
Instead of miring in the mud and trying endless tactics of perfections try these three easy content strategies today to get your content moving along the endless rails of the internet.
- Keep it visual
- Wash rinse repeat
- Provide value and usable products too when you can
How do I keep my content strategies visual?
Well, that's a good question! Using a variety of channels and mediums can keep content fresh, engaging and memorable. A few ways to do this are:
- Channel Art
- Company or team photos
- Slideshows of products
- Vlogging or demonstrations
- Pinterest or other social media posts that are image rich.
Infographics- Use these simple images to create charts, illustrations, graphs, and quick snippets of information rolled into one to help customers remember the highlights of an article or product.
Videos- Use sites like Vine or YouTube to get those videos of products, demonstrations, and your discussions out to the world to help others.
Memes- Memes are funny and we all like to laugh. So why not try memes relating to your industry, but keep it tasteful.
Channel Art- When Using YouTube don't forget to customize your channel and add channel art to help viewers make a visual association with your channel and make your niche or company memorable.
Logos- Every business and blog needs a good logo. Make your logo relevant, colorful, and appealing to your audience to create yet another visual cue for your company and products that readers or users will remember.
Gifs- Humor and a memorable image are all you need to get this one working for you. Choose images relevant to your industry and again keep it tasteful to engage readers and draw traffic.
Company or Team Photos- Use photos of your team or company to help readers to connect to your story. Use these photos to create team stories or company stories as well to help readers learn about the most important aspect of your mission, why you got started in the first place.
Slideshows of Products- Use slideshows to show your products from their best angles or even group products together that would be complimentary for each to create an honest sale. The keyword is honest there, so we're still adding value.
Vlogging or Demonstrations- Readers love to see real people and love to talk with real people occasionally, so a podcast or vlog may be helpful here. Within these sessions, you can include product demonstrations, opinion pieces, interviews with industry leaders, or how-to segments to help readers learn even more about your niche or products.
Pinterest or Other Social Media Posts That Are Image Rich- Using social media with image-rich postings can attract more attention to your posts making them more engaging or memorable. Those interested in images, infographics, or videos may come into your site and browse around to make a connection with your company or niche for repeat visits.
Wash, Rinse, and Repeat...Your Content Strategies
No this isn't a shampoo commercial...we know disappointing right? Well, the point here is that if something is working well for you then keep doing it. Just be sure to keep things fresh within your strategy. Look for new topics that are engaging, look for new images, check around for trending topics or interests within your industry.
Also a quick piece of advice, your image is yours and it's unique. It's made up of packaging, logos, color schemes and more. People begin to associate with that and it's important to realize that changing things rapidly or extremely can break that connection. Some companies have been successful with re-branding, others have not.
So the moral of the story is as you've always heard it...if it's not broken then don't try to fix it.
You should always be trying to provide valuable content or products to users as a part of your content strategies.
There's already enough fluff content, keyword stuffing, and spamming on the vast universe of the internet so if that's your intention you may as well try again. No one is interested in that these days and most such pages produce a great many bounces. So always ask yourself why you are writing or creating content. If you're writing for traffic, shares, or rankings then you're mind id in the wrong place.
I write for three reasons:
- How-tos or valuable information to share
- Service or product updates
- To make a connection with readers or engage new readers
What content strategies do you use most? Let us know in the comments below!