I help businesses drive sales with SEO, social and inbound marketing, content, project management, and branding!
Contact me for a COMPLIMENTARY consultation for your web content and marketing needs today!
As a content creation specialist and inbound marketing professional my goal is to assist companies with content creation for social media, on page web content, advertising materials and more. I am also striving to help my customers to increase sales and website traffic while bringing in more qualified leads for increased conversions over time.
I also provide SEO services to help clients climb the search rankings to come out on top. Nothing is more frustrating than a floundering website that is buried in the millions of search results out there, let me take those worries off of your hands.
Are you struggling to provide valuable content to your customers/blog readers?
Are you cold calling, emailing, and blasting your potential clients with a barrage of sales messages only to come up empty every time?
Unsure of how your site measures up in the grand scheme of SEO?
Contact me today to get your inbound marketing strategy up and running.
Check me out on LinkedIn too!
When you’ve just started a site it may be frustrating and you may be asking how can I get traffic for free?
Well the answers are quite simple really.
First be sure to optimize your site’s SEO when your thinking about the question of how can I get traffic for free.
You can optimize your site by:
Being sure to use accurate keywords
Having a mobile ready and responsive design
Avoiding keyword stuffing
Being sure to connect social media to your site
Posting fresh content that brings value to your readers often
Writing with your target audience or buyer personas in mind
Keeping your content unique
Cleaning up meta tags and descriptions
Adding images and other media to make your site more relevant to readers
Keep on top of your social media if you’ve been asking yourself how can I get traffic for free.
Be sure that social media profiles are set up accurately and completely and that they are linked to your site.
Some other ways to utilize social media for free traffic:
Keep profiles up to date
Don’t buy followers
Be selective in who you follow
Be sure to post often
Interact and keep it human
Use a scheduling platform like buffer or Hootsuite to schedule posts in advance for continuous content on your social feeds.
Use YouTube to Your Advantage when you contemplate the question how can I get traffic for free.
If you have a talent for making videos, or if you just want to get the word out about your business or product then YouTube can help. Keep it short, simple, and provide value when shooting videos. You will also want to work in a space that has plenty of light and that is quiet.
Use YouTube to:
Provide product demonstrations
Review products that may be of interest to your viewers
Send out news messages about upcoming events
Have a history or fact day for your company or niche
Setting up an about video for your company
As you can see the question of how can I get more free traffic can be easily answered. There are many ways including those above to help you get free traffic. A few other strategies include answering questions on Quora, joining forums, blogging, and using a free press release service like PR Log to get the word out about your business or products.
Are you struggling to get traffic to your website? Are you lost when it comes to SEO, social media, or marketing in general?
Then contact us today to get started with your free marketing consultation and get your marketing off to a great start for 2018!
What do a rock star and a digital marketer have in common?
What if you were a rock-star standing in a crowded coliseum as thousands of fans eagerly await your performance? What would you do?
Stars know that it isn’t just their vocals that attract the fans, it’s that emotional connection that really sells it.
Well, if none of the audience members were affected by the band and their music then no one would want to come out and see you perform. They might as well stay home or drive around town listening to the music, possibly for free, instead.
Digital marketing is much the same!
Reaching your audience should never be the end goal, instead, it should be a mere milestone in your journey. A way of providing value to your readers or viewers in ways that will impact their lives or businesses in positive ways.
Tons of content hits the internet every day through digital marketing. While some of it can be useful or educational, much of it is redundant or pointless.
To be sure you’re providing valuable content ask yourself these questions before creating your content:
If your audience doesn’t take any action does your content impact their lives in any way?
Will this content drive your reader or viewer onward through the buyer's journey?
Will you get the engagement that you are looking for from this content?
So how can you urge your audience to action or engagement through digital marketing?
If you’ve ever tried to optimize your content or conversions within your website, then you’ll know how important calls to action can be. So, this means, if you want engagement with your audience you’ve got to stir those emotions before they’ll take the next step. Although calls to action are certainly important, the process of creating content before the call to action may often be glossed over. When making that emotional connection you’ll need to create an emotional response to drive the engagement or conversion that you are seeking.
Need help creating that elusive emotional connection through digital marketing? Drop us a line today!
Hello to everyone who has been reading my blog for the last few years. I really appreciate all of my readers and I wanted to apologize for being away so long. Recent events in life and the passing of my mother have kept me away from my office for a quite a while in the past few months. It’s been a long road, but I’m looking forward to getting back on track
To all of my business partners and clients I’d like to thank you for being so supportive. I know it can be hard when projects get delayed, but you’ve all been wonderful. I couldn’t ask for better clients or connections as I move forward.
I am back to the blog for good I hope and I’m looking to begin rolling out weekly content again as soon as possible.
I hope to put my first new blog out next week if things go ok for me this week.
Look for content weekly on Thursday afternoons most likely, but I’ll post an update if that will change.
Life is crazy, but I’m glad to be back. Look for weekly posts as we delve back into SEO, marketing, drop shipping, the craziness of social media and much more in the next few months.
What is content marketing anyway? With so much focus on new marketing or content strategies and SEO practices you may be asking yourself why you might need to explore these topics.
What content marketing is:
- Sharing relevant content
- Sharing content that provides value to your audience
- Using images, text, video, audio, and any other acceptable medium to bring valuable tips or advice to your audience
- Using calls to action to bring the focus back to your business near the end of your content or in the middle as well in longer pieces
- Using content to guide your prospects through the sales funnel
- Using content to delight your customers with free guides or other incentives after they've signed up for an appointment, joined your newsletter, etc...
What content marketing isn't:
- Cold Calling
- Mass mailing without consent electronically or by snail mail
- Spammy links in irrelevant posts
- Thin content reminiscent of that from a content mill
- Spamming the internet with every piece of content from your website in every outdated article directory that you can find
- Blasting content without a strategy just to see what sticks or pulls in leads
In today’s world it’s important to create relevant content to your business, but more importantly to make this content work for your business. Content is no longer a way only to present your business it is also a way to work your business. When working your business you can use content to up sale, connect with new users, engage consumers with new products, or to form a relationship with your clients. Content marketing can help you to reap all of these benefits for you and your customers.
How do I get started with content marketing?
Getting started with content marketing doesn't have to be difficult! You just need to know where you're going and how you need to get there. to begin with we suggest you complete a buyer persona template for every buyer persona you have and then discover the journey for each of these buyer's through your sales funnel. Then you can create relevant content to get them into the funnel and for every stage along the way. Keeping your clients engaged with fresh content on a regular basis through content marketing is a great way to keep your site current.
It can help you to keep traffic coming in, but also keep the traffic returning. You can know that your clients are getting relevant information about your products. Forget fillers, fluff, and other useless content methods. Honest content that gives a realistic view of your products with engaging language aimed at humans is the best way to reel those customers in.
Content Marketing sometimes makes business owners cringe.Marketing can make you feel like a traveling sales man with a scripted purpose. You don’t have to make this the case. Just be yourself and show your company’s personality. There’s no reason to try and copy anyone else. Clients will be driven to interact with a business that’s real and honest with the latest information available.
Need some help with your content creation? Contact us today for a free quote!
Well, here we are at part six. If you are just joining us check out the first five parts to get started on your best content yet!
Brainstorming for Clickable Content Ideas
51)Content Ideas on the Run
Keep a notebook with you or use the notes app on your phone to keep those ideas on track even on the go. You might even want to try the Dragon Dictation app for iPhone as well to make it even easier. This app allows you to record text and email it, text it, and more. It recognizes speech very well too!
52)Keeping a Journal for Content Creation
Keep a journal where you can free write daily. Write down ideas you have, ideas you've used in the past, or competitor ideas and how these may have worked out. Keep a journal of product launch ideas, packaging, campaign ideas and more to draw from when you're stuck.
53)Drive for Content Ideas
Drive around and look at your neighborhood. See what's going on in your local SEO and advertising scene. This can help you to stay ahead of the trends in your area. It can also help you to identify a gap in services or topics that people are talking about. Use your content to fill those gaps and make your content marketing well rounded. This puts the focus back on your users or customers which keeps your marketing human.
54)Organize Your Content Ideas With Excel
Use Excel to keep a spreadsheet of your ideas. Section it off by website, blog, social media channels, AdWords, Videos and more. This will help you to create a content calendar later on. Ideas for each channel can be tied to specific pages and Excel is a great tool for this as well.
55)Using the Notes App for Your Content Strategy
Use the notes app on your phone to keep track of all those idea. Write notes when you see a great commercial idea, a gap in service or product offerings, or a chance to teach your users something new about your product.
56)Read up On The Trends for A Fresh Content Strategy
Keep ahead of the trends on social, in Google News, with Feedly, and with your own Google Analytics. Use social to look for new hash tags, trending topics, and memes that you can curate. Look for new topics on Google News to see how you can tie these trending topics to your brand. Feedly can help you to read the latest news in your industry or brand. Feedly is free and you can sign up easily. Set up your feeds to reflect your interests and check back often, it's as simple as that.
57)Keywords-Use those Google Alerts for Great Content!
Use those Google Alerts!-Keep an eye on Google Alerts to learn more about keywords that could help you build relevant content. This could help your SEO and help users looking for your products to find you more easily in the search results. It could alsow help you to repurpose previous content or create additional content to complement your exisitng content.
58)Make Use of Feedly for Your Content Strategy
Check out how to sign up for Feedly here to stay ahead of all of the industry trends!
59)Watch out for competitor ideas and knowledge from thought leaders in your industry for a great content startegy
Follow influencers in your niche or industry and keep an eye on their content strategy. Look out for ways that you can improve or integrate relevant startegies into your own content. Look for ways they may be failing as well and try to avoid these strategies or remove them from your current content strategy.
60)Read, Read, Read...and Then Read Some more!
Read, read everything you can get your hands on in your industry. Read blogs, press releases, websites, social feeds and more. Look at blogs and notcie the format, image strategy, and content startegy. Are they using a mix of content distribution methods? Are they using various forms of content? How do they engage their readers to currate user created content?
Stay tuned for part seven of our series on great content marketing and content creation!
Need help with your content strategy now? Drop us a line and we'll be glad to chat with you to find the best solutions for your brand!
Well, here we are at part five. If you are just joining us check out the first four parts to get started on your best content yet!
41) Assign a Content Creator
When you are working on a content strategy it’s important to be consistent. By preserving a consistent voice and style throughout your writing you can help your visitors to connect deeper with you. This will help you to develop your branding and grow an audience or following. It can also help to keep your content creation timelines on track for the creation of fresh content on a regular basis without a fuss.
42) Assign a Technical Manager
Your content manager can’t do everything. For this reason it’s important to assign a technical manager. This person would be responsible for the SEO, plugins, meta data, structured data markup, and the backend aspects of your blog or website.
43) Get Web Hosting
You need web hosting if you are going to create an online presence. Web hosting often has flexible pricing and there’s no need to break the bank when you are starting out. It is important to go with a reliable company though to be sure your site or blog has great security with as little downtime as possible.
44) Get a Blog
Blogging is a great way to connect with your audience. I personally use K2 for Joomla because I like the simplicity of it and best of all it’s free. However other writers enjoy WordPress and it is fairly simple too, although there may be charges involved with this platform.
45) Get to Know Your Publishing Tools
It’s hard to run a blog or website when you don’t understand how to use the backend. Check out the documentation with your platform, visit forums, or checkout YouTube to learn more about your publishing tools for the best results. Your content will look better and your readers will be happier in the end.
46) Will you host your blog on your business page or on a separate URL?
You have to decide if you want to host your blog with your business page or not. If you do you can incorporate K2 right into your site. WordPress will install right in as well to almost any website. You can also migrate an existing WordPress blog into a website as well, but there may be fees involved in this method.
47) Locate Your Consumers
Where do your customers go? Find your customers hangouts online. Is it Pinterest? Maybe they enjoy Twitter more. Regardless it’s important to get your content out on the networks where your customers are to help them find you. Then be sure to update your audiences on these platforms regularly to keep them coming back for more great material every time you publish more content.
48) Delve into Psychographics of the readers
Readers are often influenced by images. Whether it’s the soulful eyes of a puppy or the steam of a warm cup of tea we all have been influenced by the graphics of a blog or website. Take advantage of this by using great images above the fold. You can also include infograhics or brief summary points in captivating images to draw your readers eye to less focused on areas of your site or page as well.
49) Developing Courses for Loyal Followers
If you have a loyal following that is begging for more then give it to them. Take all that great material and develop a course. Publish it for free or charge, it’s your choice, although, it might delight your readers to get a free gift or sneak peak if you plan to charge for your course. Courses can help to establish you as an authority in your field and demonstrate your expertise to potential clients as well.
50) Cash in on Infograhics
Infograhics are absolutely wonderful! Use infograhics to get a conversation going on social media and draw in followers. Use them to break content and emphasize main points as well. You can also use them to sum up an article or to begin an article and give your piece some direction as your reader gets started.
Stay tuned for the next installment next week, part six will have you rocking your content in no time.
Look for help with your content strategy? Want more readers? Contact us today to get started!
Well here we are at part four of our epic guide to content. I bet you’re already feeling like a rock star, but I hope you are ready for more. Let’s get this content show on the road!
31) Survey Your Customers
If you already have customers then you’re in luck. Survey your customers and offer them a free gift in return for their time. Ask them what they are looking for in content, products, and services. Learn about their frustrations with your website or gaps in the information they need which you could fill. Look at other sites as well to see what similar companies are providing to see if there are gaps to be filled there as well.
32) Build the Relationship
Nurturing your clients is the best way to create lasting relationships. Start slowly by introducing yourself and your company in a casual way. This no time to make a sale. Gradually let clients explore your site and lure them in with valuable content on social media. Offer free goodies along the way and aim to provide real value. You’ll be growing your loyal audience in no time and moving those potential clients right through your pipeline.
33) Build a Team for Collaboration
We discussed having a content team earlier and it’s still important now. However, this means blending your sales, marketing, customer service, and client retention teams together to create a strong team for continuous branding. Building a stable brand with a consistent voice in a timely manner can be invaluable to a growing company.
34) Define Your Content's Mission
You need to outline your company in a brief 30 second statement that you could present to anyone. Then build on this to define how you can provide value to your customers. Landscape clients might enjoy a series on various weed control methods while beauty clients may want to learn more about hair styling appliances. Whatever the topic keep a clear vision and stay focused on providing educational materials with value that showcase your services and products in the right way.
35) Would You Want to Read Your Content? Make Content Fun Again!
If you wouldn’t want to read your content then there’s a good chance that no one else would either. Take a look at your content and see where a little fun might come in handy. Ask your team for input and look at what your competitors are doing. Gifs are a great way to bring back the fun too. Just keep them relevant to your industry and overall branding.
36) Set goals
Be sure to clearly define your content goals. When creating goals be sure they are simple, actionable, and measurable throughout the course of your content creation. Keep your content calendar clean and neat to reflect these goals and keep that great content coming. Be sure to check your stats regularly too in Google Analytics and on social media to see where your content can be improved.
37) What's the Culture of Your Content?
Is your content for moms’, business executives, teachers, children? You need to clearly define the ethnic, location, age, and gender components of your content where necessary to really reach your target audience. Be careful to keep in mind that some things may be interpreted differently in print and may cause offense in some populations or locations. Try to keep language neutral and respectful at all times for the best results.
38) Decide How You will Distribute Your Content
How will you distribute your content? Will you use social media, email, a website, forums, or maybe all of these methods? What about press releases? Defining and determining where to distribute your content can help you to get in front of the right audience at the right time.
39) Focus on Making Your Best Impression
When creating content focus on quality rather than quantity. Make sure each piece if well written or constructed and that it is well thought out before publishing. Be sure it puts your core message out there while providing value for new or established clients for your business every time.
40) Delve into your data to see into the minds of your users
Data is a wonderful thing. Data can help you to see time on page, bounce rates, how many established visitors you have, where your visitors are, where they go after visiting your pages, and which social platforms are most active for your business. Be sure to review your analytics often to keep abreast of any changes in your data to adjust your content goals accordingly.
Need help with your content strategy? Contact us today to get started!
500 Tips to Make You a Content Marketing Rock Star Part Three
21) Designate a Content Manager- If you work alone then you will be your content team and that’s ok, but if you work with a group then you really need to designate a content manager. Your content manager can help you to keep on top of your editorial calendar, build a great list of topics for you to choose from, and help you to stick to the branding message you have chosen. Your content manager can also help you to be sure that content gets published regularly and on time.
22) Outline the Approval and Editing Process Early- Be sure to set the guidelines for outlines, writing, and editing early. This is particularly important if you are outsourcing your content creation or working with a larger team for content creation. Placing templates and guideline documents in a folder with easy access for everyone can help to avoid confusion and lengthy meetings later.
23) Create an Editing Rubric- Designing an editing rubric can help you to keep your content streamlined, preserve your voice, and keep your branding message strong. An editing template is especially important when working with a large writing team or multiple writers at once for many types of content creation. It may be necessary to create multiple editing templates for each type of media or you can feel free to download our handy editing rubric templates below to edit them as you see fit and get back to doing what you do best.
24) Creating Case Studies- Case studies are a great way to demonstrate the effectiveness of your products or services and are a great way to pass on the success of former or current clients as well with their permission. Case studies can be done on a variety of topics. For instance a pharmaceutical company might focus on the positive impact of a drug in a patient’s life. A fire protection company might focus on their successful fire prevention in a given area. Moreover, a marketing company might focus on the success of their clients in increasing conversions with their services. Creating a case study is like creating any other content, but your research, fact checking, and transparency must be impeccable to preserve the integrity of your brand.
25) Don't Be Afraid of White Papers-White papers are a great way to bring about awareness for issues in your industry or current problems that your clients or customers may be facing on a larger scale. White papers are typically shorter than a full case study and bring to light the major points of concern along with possible solutions to the issue. It’s important to present your solutions, how you could accomplish them, and any evidence you have in solving these issues in the past as well.
26) Show off those skills in a presentation- A white board presentation, making you or an expert for your brand the star, can help to show viewers your knowledge or expertise to inspire confidence in your brand delivering valuable content to potential or current clients. Create presentations on frequently asked questions making videos from two to five minutes long for quick guides that your clients are sure to love.
27) Always wanted to be famous? Let those acting skills free in your very own video!-Making a video about your company, new projects, rebranding, and other important topics for your brand is a great way to connect with your audience. Videos are more personal allowing you to forge a strong connection with your viewers. It also brings humanity to your brand as customers and potential customers get to see you to make an authentic connection that could inspire future trust. Just remember to be yourself and keep it relevant.
28) Gifs are the best- Gifs allow you to connect with your target audience on a lighter note or on trending topics. Humor is always a great way to break the ice, as long as it’s respectful and relevant. Keep an eye out for relevant trending topics and take advantage of them by posting attractive GIFS across your social profiles to connect with your target audience.
29) eBooks will stand the test of time-Pulling your existing content into ebooks may be a great way to go. It may also help to connect with readers who haven’t visited your site before. You can also choose to publish ebooks from scratch on the particular niche topics that your clients may be interested. Publishing these in the form of PDFs on your site or on a platform like Amazon Kindle can also help to raise brand awareness. Ebooks do take planning though so prepare to take some time to research, pre-write, write, and edit a couple of times before publishing. Also keep in mind that a great cover may attract more readers, especially on platforms like Kindle.
30) Keep User Experience in Mind- When creating your content it’s important to keep user experience in mind and consider how clients or potential clients might interact with your content. Clients accessing content on mobile devices will need links to be larger and clickable. The design of your site should also be mobile friendly and responsive to help users get fast page loads and sharp graphics for the best experience possible. Users should be able to navigate your content easily as well and find other resources if they have further questions or contact directly from the page they are on to view your content.
This article is a continuation or the second chapter of our 500 tips guide for content marketing. Please feel free to read from top to bottom or pick the points that you need most.
11) Find the Right Blog Platform for You- Many people use many types of blogs. Blogs built from scratch, Joomla extensions like K2 and WordPress to name a few. WordPress is probably the most easy to navigate and you can pay a small fee to get your own domain or have a blog integrated with your site. Other blogs like blogger provide free access to blogging, but don’t allow for the use of your own domain. Look around and get a feel for a few blog types to see which one feels best for you and go for it.
12) Get a Writing Schedule- Writing is sometimes tough and it can be hard to get motivated, even for a professional writer. That’s why having a writing schedule works to keep you on track. Schedule it just like your doctor’s appointments, dentist appointments, meetings, or workouts. Keep a regular schedule and write at a time that is right for you. If you are more awake in the early morning then take the time to write, if not it’s ok to be a night owl too.
13) Find Your Sweet Spot- Your sweet spot is your niche or your area of expertise where you feel comfortable writing. Write on topics you have experience with and write on topics that your customers want to read. The same is true for infograhics, videos, social posts, and press releases. Keep it real, relevant, and respectful at all times for the best results with your audience.
14) Find Your Niche- Is your blog all over the place? Are you struggling to find the selling point of your brand? Then you need to find your niche. Try searching for keywords in your industry to narrow down the focus of your blog. The keyword tool from Google is an excellent resource. Put your website in, your product area, and search for keywords relevant to your specific needs to get laser like focus for your blog or topics.
15) You need a strong base of content so be prepared to publish regularly- A blog, website, or social feed is only as strong as its content. You really need content that is updated regularly, trending topics, and evergreen content to build a strong base for your blog, vlog, or social feed. To do this you need to be prepared to publish regularly, ideally once a week, or more. However some companies may choose to publish only once a month. Whatever frequency you choose be sure to be consistent and keep things fresh.
16) Diversify with different mediums like blogs, podcasts, videos and more to reach a wider audience- Blogging is great, but when you broadcast your content across different platforms and in different mediums you can reach a wider audience and make a greater brand impact. Shooting a video or Vlog is simple these days with a Smartphone and you can upload to YouTube right from your phone. Webinars can be run from Google Hangouts for free with just a little learning. Infograhics can be created easily in Canva and if you have some graphic design skills then you may want to try Photoshop as well.
17) Give Evernote a Try- Have too many notes floating around? Need a place to organize your ideas or research? Evernote provides a secure place to store all of your notes. You can update notes easily and jot down ideas at a moment’s notice. There’s even an app to help you keep track of things on the go too. I love Evernote and frequently use it to stay organized.
18) Create Core Content- Core content is evergreen content and content that you can build off of. An article with many ideas may lead to multiple blog posts that lead off of the original topic. Blog categories may help as well to keep your body of evergreen content in one place and allow room for your trending topics to grow, expand, and eventually be replaced or updated. Core content should be articles that your clients can relate to for years to come in your niche. A carpenter might talk about creating joints in furniture while a technology consultant might talk about system maintenance for your PC and why it is so important.
19) Create a Core Keywords List- Your core keywords can be pulled from the list that you used to find your niche. Building content around your most relevant keywords helps to establish the purpose of your brand and to keep your message consistent throughout your content. If you haven’t already go ahead and use the Google keyword tool to pull those core keywords to build your editorial calendar and get that evergreen content out there.
20) Build your Blog Calendar around Your Buyer Persona, Sales Funnel, and Keywords List- When you build your blog calendar you’ll need to grab your research list from Evernote and your keyword list that you pulled form Google. Get your buyer persona out as well and build a list of topics for the duration of time you want to plan for. I like to plan for six months when I can, but you can start by planning for a month if it makes things easier. Once you have your topic list look at your calendar and decide when the best time to release your content will be. Seasonal blogs or topics should be panned accordingly.
Why was the list written?
This list was written to help business owners, bloggers, and site administrators sharpen their content creation skills. The goal was to provide a comprehensive list of the best tips available currently to help you create outstanding content for your brand time after time. You can feel free to come back to this guide while planning, writing, or promoting your content for best results. There will be many parts to this article to be released weekly.
Who Should Use this list?
This list was written for beginners and advanced writers as well. You can use this list if you've never written a blog or if you are looking to boost your content creation skills as well. In this guide, you will find useful tips for content creation, including videos and infographics, as well as videos and articles. We will also delve into the wide world of content promotion and content branding to beef up your content strategy for stellar results.
Do I have to read the whole list?
You can feel free to read the whole list from start to finish if you’d like. You may also skip to the parts you’d like to see and come back to read the rest later. If you are just starting out you may find this list to be a handy guide. Advanced writers and content creators could also find this to be a handy reference. Feel free to use the list as you see fit, just like writing, there’s no one way to get the job done.
Tips 1-10 Building Your Foundation
1) Bring Your Social Media A-Game- Social media is no longer only a leisurely way to communicate with friends and family or a timer waster for our desks. It is a great way to connect with customers around the world as well and keep your brand constantly visible. Social media can help you to reach a wider audience around the world, even those you may not know yet. This can help to extend the reach of your brand for geographical expansion and enter new markets.
-To Get Social- You’ll need to get to know the major social media platforms including Google +, Twitter, Facebook, Pinterest, and Instagram to name a few. If you don’t have an account with these networks you’ll want to sign up now.
- Check out how you can build a Facebook like page
- Optimize your Facebook profile
- Optimize your Twitter profile
- Set up a LinkedIn account
- Set up a Facebook account
- Set up a Twitter account
-Managing your social media can seem overwhelming though but it doesn’t have to be. Schedule your posts with HootSuite which is my favorite social media tool. HootSuite has free and paid options; I use the first tier plan and add RSS feeds to keep my feeds constantly fresh. I also use the post scheduling feature to promote my own content and craft personalized posts to connect with my audience anytime.
- Using HootSuite
-Keep it human- Please don’t purchase followers, automate your following, or auto retweet accounts. These actions may cause suspension of social accounts that you have painstakingly nurtured. Instead interact with your followers in an authentic way by retweeting tweets you find interesting, tweeting personalized tweets, and using mentions to thank your followers a few at a time.
2) PR is Truly for Everyone-You don’t have to be a multimillion dollar company to take advantage of PR. You can manage PR yourself for little to no cost at all. In fact PR is as simple as good customer service and the best press release in town. PR can be best managed by best practices, concise content, valuable information, and regular updates on products, product launches, or additional products that your customers may be interested in.
Crash Course on PR in 30 Seconds
3) Make Friends in the Neighborhood with Your Fellow Bloggers- If you are a blogger then you shouldn’t try to go it alone. Make friends with others in your niche and connect with influencers in your industry. Then you have a win-win situation as you can all share content, promote the content of each other, and influencers can help even the newest blogs to gain credibility. Look on social for those who may be interested in your niche by searching with keywords or hash tags. Work to connect authentically with these individuals. Also look for those profiles with several followers but a lower follower amount. This means your blogger or influencer is selective in following and has valuable content others seek out, this is your influencer.
· Has Many Followers
· Follows Few
· Shares Regularly
· Content is Valuable
· Others Share Their Content Often
4) Leverage Contact with Your Current Customers- Our customers are a great source of feedback, information, and criticism that can help us to grow. It’s important to ask customers what they are looking for and how you can help them to get it. It’s also important to listen to them when it comes to critical feedback. Consumers are wonderful content critics and can help us to find gaps in need and information; they can also help to make suggestions on future content by recommending our current content. Not only can customers tell us this directly, but we can also make use of Analytics data to see which pages on a web site where customers frequent most. We can also see which pages they bounce from most often to learn which areas need improvement. Customer created content can also help to further branding, inspire confidence in potential customers, and also help to expand the reach of your brand.
5) Keep Content Planning Simple With Ready to Fill Templates on Hand-Templates are great for those who are just starting out to help you create a well developed article. Templates can help to give your article the structure it needs to build a strong foundation for shareable content that you can count on. For experienced writers templates can help to create content faster and keep things concise.
6) Define Clear Objectives for Each Piece of Content As Well As Your Overall Content Strategy-When creating an article create a clear objective and present it in an attractive way in your headline. Keep each paragraph or section on track by creating a strong outline in advance as well. Avoid dipping into irrelevant topics and keep your laser-like focus until the job is done and your article is complete, or at least through the first draft.
7) Discover Your Target Audience- Use your customer persona to define your content to speak directly to your target audience. If you aren’t sure who your target audience is then it’s easy to find out. You can survey your current customers to find out demographics, location and more. Use Google Analytics as well to learn more. Use the demographics feature to learn more about the age and gender of your customers. Use the location feature to learn where your content is having the most impact around the world. Checkout the time on page to see which pages your customers like or don’t like and then build your persona out into a real person that you can speak to with valuable content.
Learn how to be a pro at Google Analytics
8) Get Your Content Management Under Control- Content management is sort of like a lawn, it needs constant maintenance, but with good scheduling, it doesn’t have to be a chore. Keeping a content planner, research log, and a good content calendar can help you to manage your content like a pro.
9) If Your Website is A Brand Statement What is it Saying?- Take a long hard look at your website, have some trusted customers take a look, and have your team or a friend take a look as well. What is your website saying? How does it align with the message of your brand? Do the colors, design, and text portray the image you want to give off? What about your offline materials? Are your mailers, brochures, flyers, or coupon books helping you to put your best foot forward?
10) You Need a Content Calendar- A content calendar can help you to keep a good eye on your stream of content to produce a constant flow of valuable content for your customers. Planning ahead for content one, three, six or even twelve months in advance can be invaluable to help you keep on top of your content needs. Planning ahead can also help you to keep on top of your research as well.