Many website owners and bloggers wonder whether keyword density even matters anymore. After all Google puts so little interest on it how important could it be? Read on to learn more about how keyword density could affect your site in the future and the present.
The Keywords do Matter!
Choosing the right keywords does matter. Check out our previous post on using the Google Keywords Planner for more information on choosing the best ones. In all cases you’ll want to be sure the content on your pages is relevant to your industry, but keyword density is definitely a lesser metric these days.
There is No Such Thing as the Perfect Keyword Density!
Yes, you read that right. If you think there is a magic number for keyword density I would like you to please consider why you think that. Google pays little attention to the density of keywords, but instead pays attention to content relevance, user experience, navigation, design, header tags and other important factors outside of keywords.
However, there is Such a Thing as Keyword Stuffing…
I know I said density isn’t important, but if you are stuffing in keywords just to rank then keywords could cause you problems. This because the content will have poor readability for users, seems spammy, and likely provides poor relevance for your readers. So please don’t keyword stuff articles or web content.
What Can I do then?
Simply write naturally with your optimal keywords in mind. Add them in where they feel natural and make sure you are writing with readers in mind first and bots in mind last, after all, your site is for people, not bots. Bots merely analyze your pages to see if they should be served to searchers as part of search results. So concentrate on providing value to your readers with clear content that is relevant to the subject at hand and you should be fine.
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