Wednesday, 27 April 2016 19:42

What are Backlinks and How Do They Fit in My SEO Campaign?

Written by 
Rate this item
(0 votes)

Backlinks are a major buzzword in the SEO and digital marketing industry. When new bloggers or small business owners encounter the word backlinks for the first time they may often become confused. Let’s take a look at what backlinks are, the dangers of backlinks, and what they might be able to do for your SEO.

 

What is a backlink?

A backlink is a link on another website other than your own site that refers viewers of that site back to your personal pages. Backlinks can help to build credibility on the web and help more visitors to find your content and increase organic traffic.

How do I get Backlinks?

First off, Backlinks can be bought, this isn’t an urban legend, but I don’t recommend it. Buying Backlinks can be risky because of factors like reputation, relevance, or the risk of being flagged as a spammer by Google when you purchase thousands of links in a short span of time.

Instead, try to work with sites in your niche to exchange genuine backlinks. When choosing sites you’ll want to pick areas with a good reputation and without affiliation to scammy products like gambling online, payday loans, Viagra, etc…

Where do backlinks go on my site?

Where do backlinks go on my site?

Backlinks should be inserted into your content for others that you are backlinking to. Your links should also be inserted in their content when they are backlinking to you. You’ll want to place the links in relevant areas of your content for best results with your users and search bots alike.

When should I use backlinks?

Backlinks should be used anytime that they can add value to a post or page. Backlinks are a way to provide further reading for your customers/followers as well. This may increase the value of their user experience overall as well.

Why should I use backlinks?

Why should I use backlinks?

Even in today’s world with the long arm of Google law, backlinks are still a relevant SEO strategy. Backlinks help to build credibility for your site and can help to increase organic search as well. As your credibility and relevancy increase your search engine rank page results may also go up leaving your closer to the top of search results where the majority of users will be.

Need help with your SEO strategy? Contact us today for a free consultation!

 

 

 

Save

Save

Read 1578 times Last modified on Saturday, 01 October 2016 20:37
Megan

I help businesses drive sales with SEO, social and inbound marketing, content, project management, and branding!

Contact me for a COMPLIMENTARY consultation for your web content and marketing needs today!

As a content creation specialist and inbound marketing professional my goal is to assist companies with content creation for social media, on page web content, advertising materials and more. I am also striving to help my customers to increase sales and website traffic while bringing in more qualified leads for increased conversions over time.

I also provide SEO services to help clients climb the search rankings to come out on top. Nothing is more frustrating than a floundering website that is buried in the millions of search results out there, let me take those worries off of your hands.

Are you struggling to provide valuable content to your customers/blog readers?

Are you cold calling, emailing, and blasting your potential clients with a barrage of sales messages only to come up empty every time?

Unsure of how your site measures up in the grand scheme of SEO?

Contact me today  to get your inbound marketing strategy up and running.

Check me out on LinkedIn too!

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.