Optimizing your Facebook profile and fan page can help to drive more traffic to your site. It can also help to build your brand and establish social credibility as well. Today we’ll cover five simple steps to optimizing your Facebook profile.
Start with a great profile picture!
You’ll want to start with a clear profile picture that shows who you are on your personal page. Having a profile picture that clearly shows who you are is likely to get more follows and traffic because it inspires confidence in others when they know who they are dealing with. Your fan page should have a picture that is relevant to your business as well. Including a great brand image can help to solidify your brand in the minds of consumers much like other big brands such as Coca-Cola have.
Spend Some Time Creating an Outstanding About Us Section
Your about us section lets visitors know what you do, what you care about, and what they can expect to find within your profile. Take the time to provide a clear and concise definition of who you are and what you are about. Be sure to make it interesting and feel free to add in a few snippets of appropriate humor as well. Facebook friends will respond better to a page that feels realistic.
Be Sure to Keep Keyword Optimization in Mind
Keyword optimization isn’t just for your website or blog. Including keywords in the right places sparingly throughout your profile and about us page is a great idea. By using the Google Keyword Planner you can discover which search terms are most popular in your niche. By including these words in your profile you increase your chances of showing up in major search engine results which could possibly lead to more traffic for your website or blog as well.
Fill out Your Entire Profile
Be sure to make your profile complete to allow for more relevant suggestions for you and your potential connections. Failing to fill out sections could result in decreased traffic and may also lower the quality of your profile as well while building your brand. This can also show visitors to your profile that you’re willing to go the extra mile for the best results, which is a wonderful thing to communicate to your potential business connections.
Finally, Take Advantage of the Call to Action Options
The call to action buttons for Facebook have been around for a little while now, but many businesses still aren’t taking advantage of them. When visitors come to your fan page tell them what you’d like them to do by encouraging them to contact you, play a game, or book now, etc… Chose the best option for your brand and implement the call to action for better results with each visit.
We hope these tips have been helpful for you as you work to optimize your Facebook profile. Next week we’ll be focusing on setting up a fan page for your business through your Facebook profile.
Need help with your social media strategy or Facebook profile setup? Contact us today!