Wednesday, 06 December 2017 17:05

The Secret to Digital Marketing Success

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 What do a rock star and a digital marketer have in common?

 

Digital Marketing Rock Star

 

What if you were a rock-star standing in a crowded coliseum as thousands of fans eagerly await your performance? What would you do?

 

Stars know that it isn’t just their vocals that attract the fans, it’s that emotional connection that really sells it.

Why though?

 

Well, if none of the audience members were affected by the band and their music then no one would want to come out and see you perform. They might as well stay home or drive around town listening to the music, possibly for free, instead.

 

Digital marketing is much the same!

 

Reaching your audience should never be the end goal, instead, it should be a mere milestone in your journey. A way of providing value to your readers or viewers in ways that will impact their lives or businesses in positive ways.

 

Emotional Connections in Digital Marketing 

 

Tons of content hits the internet every day through digital marketing. While some of it can be useful or educational, much of it is redundant or pointless.

 

To be sure you’re providing valuable content ask yourself these questions before creating your content:

 

  • If your audience doesn’t take any action does your content impact their lives in any way?

  • Will this content drive your reader or viewer onward through the buyer's journey?

  • Will you get the engagement that you are looking for from this content?

 

 

So how can you urge your audience to action or engagement through digital marketing?

If you’ve ever tried to optimize your content or conversions within your website, then you’ll know how important calls to action can be. So, this means, if you want engagement with your audience you’ve got to stir those emotions before they’ll take the next step. Although calls to action are certainly important, the process of creating content before the call to action may often be glossed over. When making that emotional connection you’ll need to create an emotional response to drive the engagement or conversion that you are seeking.

 

Need help creating that elusive emotional connection through digital marketing? Drop us a line today!

Contact us

 

 

Read 377 times Last modified on Wednesday, 13 December 2017 20:00
Megan

I help businesses drive sales with SEO, social and inbound marketing, content, project management, and branding!

Contact me for a COMPLIMENTARY consultation for your web content and marketing needs today!

As a content creation specialist and inbound marketing professional my goal is to assist companies with content creation for social media, on page web content, advertising materials and more. I am also striving to help my customers to increase sales and website traffic while bringing in more qualified leads for increased conversions over time.

I also provide SEO services to help clients climb the search rankings to come out on top. Nothing is more frustrating than a floundering website that is buried in the millions of search results out there, let me take those worries off of your hands.

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