Wednesday, 10 January 2018 01:50

How Can I Get Traffic For Free?

When you’ve just started a site it may be frustrating and you may be asking how can I get traffic for free?

 

Well the answers are quite simple really.

 

 

 

First be sure to optimize your site’s SEO when your thinking about the question of how can I get traffic for free.

 

You can optimize your site by:

 

Being sure to use accurate keywords

Having a mobile ready and responsive design

Avoiding keyword stuffing

Being sure to connect social media to your site

Posting fresh content that brings value to your readers often

Writing with your target audience or buyer personas in mind

Keeping your content unique

Cleaning up meta tags and descriptions

Adding images and other media to make your site more relevant to readers

 

Keep on top of your social media if you’ve been asking yourself how can I get traffic for free.

 

Be sure that social media profiles are set up accurately and completely and that they are linked to your site.

 

Some other ways to utilize social media for free traffic:

 

Keep profiles up to date

Avoid spamming

Don’t buy followers

Be selective in who you follow

Be sure to post often

Interact and keep it human

Use a scheduling platform like buffer or Hootsuite to schedule posts in advance for continuous content on your social feeds.

 

 

Use YouTube to Your Advantage when you contemplate the question how can I get traffic for free.

 

If you have a talent for making videos, or if you just want to get the word out about your business or product then YouTube can help. Keep it short, simple, and provide value when shooting videos. You will also want to work in a space that has plenty of light and that is quiet.

Use YouTube to:

 

Provide product demonstrations

Review products that may be of interest to your viewers

Send out news messages about upcoming events

Have a history or fact day for your company or niche

Setting up an about video for your company

 

As you can see the question of how can I get more free traffic can be easily answered. There are many ways including those above to help you get free traffic. A few other strategies include answering questions on Quora, joining forums, blogging, and using a free press release service like PR Log to get the word out about your business or products.

 

Are you struggling to get traffic to your website? Are you lost when it comes to SEO, social media, or marketing in general?

 

Then contact us today to get started with your free marketing consultation and get your marketing off to a great start for 2018!


Contact us to learn how you can get traffic for free!

Published in K2 Cat
Tuesday, 28 November 2017 19:11

What is Content Marketing?

 

What is content marketing anyway? With so much focus on new marketing or content strategies and SEO practices you may be asking yourself why you might need to explore these topics.

What content marketing is:

  • Sharing relevant content
  • Sharing content that provides value to your audience
  • Using images, text, video, audio, and any other acceptable medium to bring valuable tips or advice to your audience
  • Using calls to action to bring the focus back to your business near the end of your content or in the middle as well in longer pieces
  • Using content to guide your prospects through the sales funnel
  • Using content to delight your customers with free guides or other incentives after they've signed up for an appointment, joined your newsletter, etc...

 

 What content marketing isn't:

  • Cold Calling
  • Mass mailing without consent electronically or by snail mail
  • Spammy links in irrelevant posts
  • Thin content reminiscent of that from a content mill
  • Spamming the internet with every piece of content from your website in every outdated article directory that you can find
  • Blasting content without a strategy just to see what sticks or pulls in leads

In today’s world it’s important to create relevant content to your business, but more importantly to make this content work for your business. Content is no longer a way only to present your business it is also a way to work your business. When working your business you can use content to up sale, connect with new users, engage consumers with new products, or to form a relationship with your clients. Content marketing can help you to reap all of these benefits for you and your customers.

How do I get started with content marketing?

Getting started with content marketing doesn't have to be difficult! You just need to know where you're going and how you need to get there. to begin with we suggest you complete a buyer persona template for every buyer persona you have and then discover the journey for each of these buyer's through your sales funnel. Then you can create relevant content to get them into the funnel and for every stage along the way. Keeping your clients engaged with fresh content on a regular basis through content marketing is a great way to keep your site current.

It can help you to keep traffic coming in, but also keep the traffic returning. You can know that your clients are getting relevant information about your products. Forget fillers, fluff, and other useless content methods. Honest content that gives a realistic view of your products with engaging language aimed at humans is the best way to reel those customers in.

Content Marketing sometimes makes business owners cringe.Marketing can make you feel like a traveling sales man with a scripted purpose. You don’t have to make this the case. Just be yourself and show your company’s personality. There’s no reason to try and copy anyone else. Clients will be driven to interact with a business that’s real and honest with the latest information available.

 

 

Need some help with your content creationContact us today for a free quote!

 

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Published in K2 Cat

While meta descriptions may seem very old school at this point, they do still matter in the search results.  Learn how to create relevant meta descriptions that entice searchers to click on your results and avoid Google creating a meta description for you.

 

What is a meta description?

  • A meta description is a small blurb of information displayed in the search results along with the name of your page.

  • Each page of your site should have a unique meta description.

  • This information lets readers know what they can expect to find when they click on a search result.

 

Why do I need a meta description?

Meta descriptions let readers know what’s on your pages and helps search engines to better index your pages in search results according to relevancy.

 

What happens if I don’t have a meta description?

If you don’t have a meta description Google and other search engines will create a description of your page for you which may not convey what you’d like to say to your users. For this reason it’s better that you create your meta description for accuracy.

 

How long should my meta description be?

Meta descriptions should be written to a length of 155 characters or less due to the fact that anything beyond this may be cut off by search engines in the search engine results page.

 

How should keywords be included in my meta description?

  • Keywords used in your meta description should be relevant to the page and included in a way that gives the description the feel of natural conversation.

  • Whatever you do, don’t lead readers on with a false description.

  • This will likely result in bounces from your site and could also result in penalties from search engines as well resulting in a lower search engine page ranking.

  • Keywords should ideally be long tail to see a large volume of search queries match your description.

 

How can my meta description be optimized to increase clicks for my site in the search results?

  • With a truthful meta description that is kept below 155 characters and written in natural language you will see good results.

  • Including action words such as buy, click, learn, view, watch etc… can also help to increase your clicks.

  • Keywords have long been a concern in SEO and as mentioned above the best strategy is to include long tail keywords in a natural way for best results.

 

Need Help with your meta descriptions or SEO strategy? Contact us today for a free consultation!

 

 

Save

Published in K2 Cat

Backlinks are a major buzzword in the SEO and digital marketing industry. When new bloggers or small business owners encounter the word backlinks for the first time they may often become confused. Let’s take a look at what backlinks are, the dangers of backlinks, and what they might be able to do for your SEO.

 

What is a backlink?

A backlink is a link on another website other than your own site that refers viewers of that site back to your personal pages. Backlinks can help to build credibility on the web and help more visitors to find your content and increase organic traffic.

How do I get Backlinks?

First off, Backlinks can be bought, this isn’t an urban legend, but I don’t recommend it. Buying Backlinks can be risky because of factors like reputation, relevance, or the risk of being flagged as a spammer by Google when you purchase thousands of links in a short span of time.

Instead, try to work with sites in your niche to exchange genuine backlinks. When choosing sites you’ll want to pick areas with a good reputation and without affiliation to scammy products like gambling online, payday loans, Viagra, etc…

Where do backlinks go on my site?

Where do backlinks go on my site?

Backlinks should be inserted into your content for others that you are backlinking to. Your links should also be inserted in their content when they are backlinking to you. You’ll want to place the links in relevant areas of your content for best results with your users and search bots alike.

When should I use backlinks?

Backlinks should be used anytime that they can add value to a post or page. Backlinks are a way to provide further reading for your customers/followers as well. This may increase the value of their user experience overall as well.

Why should I use backlinks?

Why should I use backlinks?

Even in today’s world with the long arm of Google law, backlinks are still a relevant SEO strategy. Backlinks help to build credibility for your site and can help to increase organic search as well. As your credibility and relevancy increase your search engine rank page results may also go up leaving your closer to the top of search results where the majority of users will be.

Need help with your SEO strategy? Contact us today for a free consultation!

 

 

 

Save

Save

Published in K2 Cat
Friday, 11 March 2016 13:10

Is Local SEO Right for Your Business?

 

While many businesses are strictly web based these days, other businesses may still hold storefronts or brick and mortar locations. If your business has been struggling with conversions and you operate in a physical location local SEO services might help you to solve these problems while boosting your leads. Local SEO is unique in the fact that instead of spreading yourself thin around the internet and targeting a more general audience, you will now be targeting those customers right in your own neighborhood. Let’s take a look at how local SEO could help your business.

 

 

Get the Word Out!

Google My Business is a fantastic way to list your business on the web and easily pop up in relevant search results. Google My Business allows users to locate you, get your contact info at a glance, and let customers know exactly what your business offers. Google My Business is a free service and you can also include your Google Map location with your personal business marker right into your site as well.

 

 

Yelp, Trip Advisor, and More!

Sites like Yelp can help you to build credibility in your area as customers post reviews. Get your business listed for free and be sure to let consumers know exactly what you offer in the description of your business. Yelp also allows restaurants to post their menus to further entice your customers in for a quick bite. You can connect Yelp right to your site as well for better SEO rankings as you broaden your online influence. Trip Advisor has a similar system but s more focused on consumer generated content rather than that of the business.

 

Local Citations

While we all want online credibility and backlinks other sources may be just as valuable. Local ads, memberships, and yellow page space are all great ways to build local citations. Local citations help to establish your business or brand in the local area. In this way, customers will recognize your brand later when they pass through the neighborhood or discover you on the web. These citations essentially allow others to know what your business is about in your target area as they leaf through other materials they would already be using.

 

These are just a few of the ways that local SEO can be accomplished. If you have questions about local SEO techniques or would like to receive local SEO services, contact us today!

 

 

Save

Save

Save

Published in K2 Cat
Monday, 18 January 2016 16:10

Automation For Outstanding SEM

2016 will likely bring about a ton of resolutions and proposed ways to make our lives better, possibly through the aid of technology. When it comes to SEM strategy and campaigns this year it's wise to invest in automation for the best results.

 

 

When focusing on SEM it may be best to start with the big picture and work your way into the smaller details. Automation can keep you focused on the end results while all of those tedious tasks manage themselves. This can help you to develop an effective overall SEM strategy for this year and beyond.

 

When you hand tedious tasks or routine tasks to the automation of a machineto free up your time to develop a strategy. A machine cannot strategize so it's important that we as marketers have time to focus on this area as. As many marketers and PPC advocates have noted before, you can take some of the load off of yourself easily through automation.

 

Check out the ideas below to get some inspiration for your automation needs and explore some resources to get the job done.

 

Data Collection and Reporting

 

 

Analytics and Google AdWords are your friends. Use these tools to gather the data that you need quickly and easily. This allows you to reduce your reporting time and efforts while putting the time to good use by analyzing all of that data. This will allow you to glean those all important insights and plan your next valuable moves for great SEM campaigns.

 

Check out the Google Analytics Page Analytics Extension to see how customers interact with your page.

You may also want to check out the Google Analytics Spread Sheet add-on as well to get data quickly in an easy to use dashboard.

Stats Checker may also be helpful to you as well to view all of your account stats in one glimpse for every account you own.

adCore may also be helpful to you by allowing you to automate your PPC campaigns across 3 search engines-Yahoo, Bing, and Google.

Adwords Ad Tool you can also use this tool for to format ads outside of the AdWords Console

 

Building Great AdCopy

 

With the advent of Google Shopping Ads customers can now see more relevant and accurate ads than ever before. This allows customers to find exactly what they are looking for while allowing companies to see maximum return on investment for their advertising budget. This also allows websites to draw in more relevant traffic to likely reduce bounces from their sites and possibly increase conversions as well.

 It's important to keep text search ads in mind too though as they will still be beneficial to your business as long as they contain useful and correct information for your customers to help you achieve maximum impact.

To create a winning strategy for your search ads you'll want to create a few templates to keep on hand for ad creation. This will allow you to change the necessities without pouring all of your energy into each new ad every time you need to run a new promotion.

You may want to check out the Text Ad Template Tool from Savant Tools to help you create outstanding basic text ads in minutes.

Google also offers some great tools for template ads as well to help you get started.

Finally, you may also want to take a peek at the auto-fill template for text ads from Mark8t. These handy sheets will turn all characters outside of the normal text limit red to help you stay within the defined text limits.

 

Automating AdWords

 

To avoid having to manually manage your AdWords account constantly you may choose to use AdWords Scripts. This can allow users a hands-off approach allowing you to get more done. To use AdWords scripts it is recommended by Google that you have some familiarity with JavaScript from the beginning. With JavaScript and a browser-based IDE you'll be able to use external data more efficiently and automate many routine tasks too.

Check out the AdWords Scripts page from Google developers to get started and learn the rules.

Then for even more inspiration check out the 100 Goggle AdWords Scripts You Should Be Using from Koozai.

 

Which Landing Page is Best? Text Analysis Can Help!

 

When you're muddling through a lot of keywords it can be a nightmare to attempt matching unique key phrases to the ideal landing page. However, by using "text analysis" you can quickly match the right page with the best keywords or ads.

Check out the Ultimate Guide to Landing Page Optimization and How Your Landing Page Can Land the Best Conversion Rates for more information on landing page optimization.

 

Workflows For Maximum Efficiency

 

Workflows can also be helpful when trying to manage the time you put into your SEM efforts in the most efficient way possible many different processes work for many different people. Some people like recurring lists, others like the Kanban board. Whatever you choose, turning your tasks into a process can help you to get from the beginning to the end more smoothly than you'd ever imagined.

For more information about workflows please see the Work Flow Tutorial.

 

Hopefully, these tips will be helpful to you as you strive to automate your SEM efforts and regain control. I hope that you will then be able to focus on your strategies for the most outstanding SEM campaigns yet!

For Assistance with your SEM needs please contact us today for a free quote to get your next project rolling!

 

 

 

 

 

 

 

 

 

Save

Published in K2 Cat
Wednesday, 21 October 2015 02:34

What in The World is SEO and why do I Need it?

Looking to start an online business? Thinking of becoming a marketing professional? Wondering what SEO stands for? You’ve come to the right place! Check out this quick guide to SEO and the ten part SEO video series to follow showing you tips for better SEO now completely free. Let’s get started and get you on the path to SEO success today!

 

What is Search Engine Optimization (SEO) Anyway?

SEO or search engine optimization is a marketing niche that focuses on gaining online visibility through non-paid (organic) results within major search engines. SEO involves both the content and creative portions of marketing as well as the technical elements of a site. Techniques within this niche could result in higher search rankings, increase traffic flow into your site, and help search engines to discover you easily in many cases. SEO is quite complex though from the content on your page to the links within your page, even the way other sites link to your page encompasses the entire realm of SEO. In essence SEO is a way to put your best foot forward with major search engines and to enhance user experience to drive more traffic into your site.

However SEO is not entirely focused on building sites that are search-engine friendly, user experience is also very important to keep those leads coming in. At The Content Oasis we believe in customer centered marketing while also focusing on search engine techniques as well for the best marketing efforts possible.

In the coming video blogs we’ll be exploring and reviewing various SEO techniques and tools as well as presenting a quick start guide to help you improve or begin your SEO efforts easily. While SEO can be quite confusing, we’re here to help you get started. We can also provide SEO services to your business as well. Simply contact us for a free quote today if you are interested in SEO services.

 

Does my site need SEO?

The simple answer is yes; in most cases all sites will need some type of SEO support. This is due to the fact that most of the traffic to a site will come from the major search engines such as Bing, Google, and Yahoo. Then you must consider the social media aspect as well. Social media could also generate a great deal of traffic to your site too. So whether you’re providing services, products, news and information you’ll likely need some SEO services.

It’s important to remember that search engines use the content and description of your site to create targeted search results for their users that could lead to increased traffic for your site. So it’s important for search engines to be able to find your site or you could be missing out on traffic for your site.

Keywords and Search- These are the specific words that your potential leads and customers type into the search engines. In many cases poor search engine engagement and traffic may have negative effects on your business as a whole. These problems could include decreased profit, fewer customers, and decreased visibility across the web. With SEO you can correct these problems and see a great return on your SEO investments through increased revenue, a broader customer base and opening other avenues and channels of marketing as well.

Why can’t search engines just find me without the need for SEO?

Search engines are great and they are very smart, but in order to pick your site out from the rest of the web they will need some assistance. While there have been many improvements over the years to search engine technology and crawling abilities there are limitations on search engine operations. So it’s important to make good SEO choices so that when the search engines crawl your site you won’t be buried and risk losing those all important leads. Instead you’ll you’re your site rising to the top as your SEO improves over time.

While you will need to continue supplying content and making it open to search engines, SEO can also help you to increase your rankings to help users find your site easily in the search results. Today the internet is certainly a competition for the best rankings to get those leads and make your business prosper.

Is SEO a DIY project?

Yes and no, it depends on your knowledge base and comfort level with internet marketing. The good news is you can learn the fundamentals of SEO fairly quick. You don’t need to be an SEO guru, just understanding the basics of SEO can be a tremendous asset for your business. Take advantage of the many resources out there that are free across the web and educate yourself, then with practice you too can become successful with SEO. 

If you feel overwhelmed by SEO, have little time or desire to learn about SEO, or have a complex site, or a number of sites to be managed, you may wish to hire an SEO consultant to get the support you need.

However it’s important to know the basics whether you’re going to hire a professional or go it alone.

 


 

Save

Save

Published in K2 Cat