The golden age of advertising...what does it mean to you?
Close your eyes and let your mind wander for a moment. Let your mind conjure up the most extravagant of advertising and we bet you'll pull something you saw in the 1950's, 60's, or 70's to the forefront of your mind. Maybe you saw it first hand or maybe as a memory in a textbook from someone else, but we've all seen flickers of the golden age of advertising.
How did the golden age of advertising come about though?
The early parts of the 1900's are certainly to be held accountable here. With the roaring 20's money flowed like water. Stocks were up, the Rockefellers were making bank, and people were looking for an easy jazz filled life to call their own. By the end of the decade though the stock market was whimpering and people were seeing the cold hard effects of Black Tuesday. A general panic had set in and in the aftermath, thousands of workers were displaced, the economy tanked, and people went into survival mode with a scarcity mindset as their last defense. This created a generation of those who were careful with money, spent little, and was content to live with what they had, but their children longed for more.
World War II came along next and rations, a sluggish economy, and a bitter taste in the mouth of many Americans from the Great Depression still lingered. Most were careful with what they purchased and often re-purposed items to give them a new lease on life. Folks were feeling strained though and longed for the good life. In America the American Dream is financial security and to pull yourself up to greater things from hardship. So when the fifties rolled around it was no surprise that everyone was ready for a change. So when the 50's came along a consumerist society was born and is still apparent in our culture today.
Advertising for things consumers want...
My grandmother lived through the Great Depression, in fact, she was born just a few years before it began. She got what she needed and had the essentials throughout her childhood, but wanting things was another matter. She'd often tell us to wish in one hand and spit in the other and see which got full faster. Her way of saying that you could wish all day but the reality was still going to be there. People were buying clothes, farm equipment, seed for crops, and basic household necessities. Each member of the house would have had their basic necessities in the best case scenario, but toys or gadgets would have been very scarce indeed unless they were homemade or hand me downs.
So when my grandparents had kids after the war they loved spoiling them and us grand-kids later as well. The 50's brought kids toys in mass, televisions, more recreational sports, and bigger cars that shone like gold. Food wasn't scarce and rationing was over. Employment rates were good too and disposable income was back in the game. Consumer entertainment like movies, eating out, and drive-in shows were all popular. Music and records were selling fast and women's clothing was making a comeback in window displays like never before. Housework was also getting easier too as women purchased vacuums, washers, dryers, and more. So advertising naturally geared up for this consumerist economy and began advertising with the good life in mind.
So what can we learn from this period of advertising?
Know your consumers and what their goals are. Are they looking for essentials or looking to keep up with the Joneses? Do they have disposable income or are they living at or below poverty level?
What products or services are in demand in today's market? Without a demand there's no need for a supply. :)
Keep it honest! Some brands even during this time had issues with promoting things that their product could never accomplish or omitting safety concerns from slogans or materials presented to the public.
Branding really is important and often image is everything when a first impression may be your last opportunity to present your product. I've said it time and again, but I think Red Bull is truly the best example of this in today's market.
Make an emotional connection or offer your consumer an emotional experience. We all like to feel good and as long as you're honest, there's no harm in promoting peace of mind, safety, or anything else that your product or service can truly provide. Allstate's Mayhem did a great job of this in recent years as does Subaru in many cases.
Sometimes you can learn what not to do as well, so keep in mind that consumers have feelings and no one likes a politically incorrect or rude ad in most cases.
Need help with your branding strategy or advertising materials? Drop us a line and we'll be glad to take a look! Have a great week and we'll see you next time.
Oh and check out some of these ads from the 50's and 60's to see just what the golden age of advertising was really like for yourself!
From time to time we all struggle with our content strategies, even those of us who've been blogging for a few years. Although it's tough when you start out too to get those content strategies just right. So what's a writer to do?
Instead of miring in the mud and trying endless tactics of perfections try these three easy content strategies today to get your content moving along the endless rails of the internet.
- Keep it visual
- Wash rinse repeat
- Provide value and usable products too when you can
How do I keep my content strategies visual?
Well, that's a good question! Using a variety of channels and mediums can keep content fresh, engaging and memorable. A few ways to do this are:
- Channel Art
- Company or team photos
- Slideshows of products
- Vlogging or demonstrations
- Pinterest or other social media posts that are image rich.
Infographics- Use these simple images to create charts, illustrations, graphs, and quick snippets of information rolled into one to help customers remember the highlights of an article or product.
Videos- Use sites like Vine or YouTube to get those videos of products, demonstrations, and your discussions out to the world to help others.
Memes- Memes are funny and we all like to laugh. So why not try memes relating to your industry, but keep it tasteful.
Channel Art- When Using YouTube don't forget to customize your channel and add channel art to help viewers make a visual association with your channel and make your niche or company memorable.
Logos- Every business and blog needs a good logo. Make your logo relevant, colorful, and appealing to your audience to create yet another visual cue for your company and products that readers or users will remember.
Gifs- Humor and a memorable image are all you need to get this one working for you. Choose images relevant to your industry and again keep it tasteful to engage readers and draw traffic.
Company or Team Photos- Use photos of your team or company to help readers to connect to your story. Use these photos to create team stories or company stories as well to help readers learn about the most important aspect of your mission, why you got started in the first place.
Slideshows of Products- Use slideshows to show your products from their best angles or even group products together that would be complimentary for each to create an honest sale. The keyword is honest there, so we're still adding value.
Vlogging or Demonstrations- Readers love to see real people and love to talk with real people occasionally, so a podcast or vlog may be helpful here. Within these sessions, you can include product demonstrations, opinion pieces, interviews with industry leaders, or how-to segments to help readers learn even more about your niche or products.
Pinterest or Other Social Media Posts That Are Image Rich- Using social media with image-rich postings can attract more attention to your posts making them more engaging or memorable. Those interested in images, infographics, or videos may come into your site and browse around to make a connection with your company or niche for repeat visits.
Wash, Rinse, and Repeat...Your Content Strategies
No this isn't a shampoo commercial...we know disappointing right? Well, the point here is that if something is working well for you then keep doing it. Just be sure to keep things fresh within your strategy. Look for new topics that are engaging, look for new images, check around for trending topics or interests within your industry.
Also a quick piece of advice, your image is yours and it's unique. It's made up of packaging, logos, color schemes and more. People begin to associate with that and it's important to realize that changing things rapidly or extremely can break that connection. Some companies have been successful with re-branding, others have not.
So the moral of the story is as you've always heard it...if it's not broken then don't try to fix it.
You should always be trying to provide valuable content or products to users as a part of your content strategies.
There's already enough fluff content, keyword stuffing, and spamming on the vast universe of the internet so if that's your intention you may as well try again. No one is interested in that these days and most such pages produce a great many bounces. So always ask yourself why you are writing or creating content. If you're writing for traffic, shares, or rankings then you're mind id in the wrong place.
I write for three reasons:
- How-tos or valuable information to share
- Service or product updates
- To make a connection with readers or engage new readers
What content strategies do you use most? Let us know in the comments below!
What is content marketing anyway? With so much focus on new marketing or content strategies and SEO practices you may be asking yourself why you might need to explore these topics.
What content marketing is:
- Sharing relevant content
- Sharing content that provides value to your audience
- Using images, text, video, audio, and any other acceptable medium to bring valuable tips or advice to your audience
- Using calls to action to bring the focus back to your business near the end of your content or in the middle as well in longer pieces
- Using content to guide your prospects through the sales funnel
- Using content to delight your customers with free guides or other incentives after they've signed up for an appointment, joined your newsletter, etc...
What content marketing isn't:
- Cold Calling
- Mass mailing without consent electronically or by snail mail
- Spammy links in irrelevant posts
- Thin content reminiscent of that from a content mill
- Spamming the internet with every piece of content from your website in every outdated article directory that you can find
- Blasting content without a strategy just to see what sticks or pulls in leads
In today’s world it’s important to create relevant content to your business, but more importantly to make this content work for your business. Content is no longer a way only to present your business it is also a way to work your business. When working your business you can use content to up sale, connect with new users, engage consumers with new products, or to form a relationship with your clients. Content marketing can help you to reap all of these benefits for you and your customers.
How do I get started with content marketing?
Getting started with content marketing doesn't have to be difficult! You just need to know where you're going and how you need to get there. to begin with we suggest you complete a buyer persona template for every buyer persona you have and then discover the journey for each of these buyer's through your sales funnel. Then you can create relevant content to get them into the funnel and for every stage along the way. Keeping your clients engaged with fresh content on a regular basis through content marketing is a great way to keep your site current.
It can help you to keep traffic coming in, but also keep the traffic returning. You can know that your clients are getting relevant information about your products. Forget fillers, fluff, and other useless content methods. Honest content that gives a realistic view of your products with engaging language aimed at humans is the best way to reel those customers in.
Content Marketing sometimes makes business owners cringe.Marketing can make you feel like a traveling sales man with a scripted purpose. You don’t have to make this the case. Just be yourself and show your company’s personality. There’s no reason to try and copy anyone else. Clients will be driven to interact with a business that’s real and honest with the latest information available.
Need some help with your content creation? Contact us today for a free quote!
Content...we all need it, we all want it, and on the internet, you're dead in the water without it. Great content is so elusive that many have begun to think of it like an urban legend (I promise we won't have to hunt it like a Yeti...much :) ). Some consumers may even be saying, isn't all content creation the same? Don't all content marketing companies or services use the same tactics? The answer is no! One size does not fit all. Here at The Content Oasis, we want to bring back great content while allowing the personality of your business shine through to attract readers and delight your customers every day. Read on to learn more about our content creation and marketing services and discover how we can make your content King today!
There's no need to search for great content like an urban legend!
I'd like to welcome you all to our website which I have painstakingly created for us all to share a wonderful experience. I'm glad to have you drop by and I hope you'll check out the other articles in our blog collection here as well. If you haven't already, please take a moment to make yourself familiar with the marketing packages on our home page. We'll be discussing these packages today and how they can help you to drive traffic like crazy while becoming an authority in your niche to establish a stellar reputation online.
While you're thinking those packages over, let's talk about why anyone would need content creation or marketing services in the first place. Before the internet many companies, in fact, most companies used a marketing practice known as outbound marketing. These tactics included direct mailing, billboards, tv ads, cold calling, kiosks in local shopping areas, and many other tactics that fall under this umbrella. Consumers at the time had very little information to work with when purchasing a product and shopping or purchasing was often a gamble. Buyers could consult a few sources such as Consumer Reports or those that they knew had used the product before, but otherwise it was anyone's guess.
Often users had no resources beyond the media for product information, like TV ads or other media materials broadcasted widely to a variety of audiences.
When the internet came into most of our homes this changed forever. People were instantly connected with individuals from around the world. They could see reviews about products or services day or night and the purchasing space opened a great deal as well. No longer were individuals limited to small local stores, large chain stores, the mall, or the flea market. Now there were tons of individuals on the internet selling diverse items and products ranging from personal care products to furniture every day.
So a different marketing approach came into play known as inbound marketing, for more information on how inbound marketing can help your business please see our previous post on this topic. In short inbound marketing seeks to draw customers in while providing value through content that is relevant and shareable. This content helps readers come to you and ask what you can do for them rather than us blasting our customers with information about what we can do for them. So now we need to create website content, social media content, email marketing content, and we can also apply user-generated content as well.
Everyone wants to be the King of Content, but are they?
We know that everyone and anyone is promising great content around the internet so it seems as if all content creation or content marketing services are just alike, but that couldn't be further from the truth. Often when a client looks for content a higher fee may scare them away or they may be tempted with a quick turnaround. I'll just be honest, if this is you then you're going to get burned. Often those services will use article spinners, copied content, or poorly written content stuffed with keywords to "market". If you've already been burned I'm sorry for you and I hope it never happens to you again because most customers have been there at some point so don't feel too bad about it.
The difference here with us is that we will:
-Speak with you to determine what your niche is, who your readers are, and where your readers can be found.
-We will learn about your company, your values, and the personality of your business to let the real you shine through.
-We will personally craft your content to be 100% original and we will never use an article spinner.
-All articles are checked for keyword density before being returned to you to be sure that keyword stuffing is never an issue.
-Every article we create is run through CopyScape Premium to be sure that we haven't somehow taken someone else's words on accident so that you can be sure you never face a plagiarism issue.
Let us help you to create content that preserves the unique personality of your business to make you stand out online!
The big point here is that we are creating custom content just for you. So your content is the proverbial special snowflake. It will flutter around the internet in all of its shiny glory as your users, readers, and followers gain insight from it each time they read more. It will drive your readers to share your content and attract the eye of influencers in your niche as well because great content makes little difference unless it's the right content. I used to work in medicine and the saying was right route, right medication. Here the difference is right content, right readers, this is the magic, this is how successful content is born and we want to help you make it happen.
At The Content Oasis we help customers to find the best package to fit their needs or create an individual package for them. Our basic through premium packages all include content for the pages of your website. Our individual services listing helps users to get individual pieces of content to meet their budget. The content curation package offers you the chance to have us curate the best content in your niche and serve it up to your readers or followers to have them running back for more. Or if you are looking for general content for all of your content needs you can choose our content creation package. This package helps customers to get content for brochures, flyers, video scripts, case studies, articles, and more.
We know this is a lot to take in, but we are always here to chat. Feel free to contact us for any content marketing questions you may have, questions about the packages, or to get started crafting great content for your business today!
When designing your content, branding, website, or any other facet of your brand you’ll want to be sure you’re reaching the right audience. Keep reading to learn how to create your customer persona today. Also check the bottom of this page for a free template to design your customer persona today!
What is a Customer Persona?
A customer persona is a way to categorize the research you’ve done on your users, their patterns, their hangouts, and other vital information about your customers. While not an actual persona, your persona is a conglomeration of all the things that make up the majority of interests or needs within your customer base.
Personas help marketers create a variety of content, research keywords, and post in areas where their customers or leads are likely to be. Personas can also help web designers to create better designs based on a tailored user experience.
In short personas allow you to tailor the user experience to exactly those you’d like to talk with in your website or marketing materials rather than shouting to the entire world and hoping that someone out there is listening.
What should be Included in Your Persona?
-Age- The age of the buyer may determine their use of technology, social media, and the style of writing that they may respond to best.
-Location-If your business caters to a specific geographical location you’ll want to tailor the information to that immediate area. Otherwise location could point out specific needs, pain points, or allow you to tailor seasonal promotion ads.
-Niche/Interest-If you’re site focuses on a narrow niche you’ll want to focus on the interests of those within that niche. Those looking for table top gaming likely won’t be interested in the same things those who spend their weekend creating French pastries all weekend would like to see.
-Buying Patterns- What do your clients buy? When do they buy it? Is the purchase a one off purchase or will they be buying more of the same product or supplies for the product in the future? Is the product seasonal? If so when do customers look for this product the most?
-Search Patterns-The Keywords Planner from Google can be a fantastic tool to learn which keywords are most popular in your niche. It can also give you a better idea of the traffic.
-Needs of the Buyer-If you have an established brand you may already have a good idea of what your customers are looking for. If not you can check around by browsing business similar to yours on the internet or browsing through local businesses they may have similar customers during their regular business hours if permitted to do so.
-Major Pain Point- In general we buy things because they evoke an emotional response from us or soothe an emotional response. Find out what your customers need to make them happy, ease their frustration, and help them feel at ease. This could be a variety of things such as taking the hassle out of tax preparation, providing organization services to business professionals, or helping to care for elderly to allow individuals to remain at home longer.
Customer Personas Aren’t All Roses Though. Watch Those Thorns, Negative Personas Exist Too!
It stands to reason that if you have a vision of your ideal customer and can put this down on paper, then you’ll also know who would make a poor customer for you. Customers who aren’t interested in your product or don’t have a need for your product may not buy. Other consumers may be m ore concerned with brand exclusivity that your product may not provide. Other customers may be out of your target geographical area or target age range for a product. Gender may also play into sales of a product if the product is for gender specific health concerns. Other issues making a customer a less desirable could be lack of continued purchases, cost of customer acquisition, or individuals who may only need your content on a temporary basis for educational purposes or limited projects.
Where and How Can I find This Information about My Customers or Potential Customers?
The best customer personas are a blend of market research through competitors and your own previous sales, if you are already in business. Another great source is Google Analytics, which can be an invaluable tool to collect information on geographical reach, social engagement, and exactly where your traffic is coming from to help you explore buying or search patterns on your own site.
If you have a brick and mortar store front, freelance, showcase products at trade shows, or any other area you have direct contact with customers then you can gather insights here as well. Try to notice who your customers are and why they buy things. You will also want to take note of repeat purchases, add-on items within their purchase that may be used in conjunction with the original product, or support needs they have after purchasing your product. However it’s also important to note why customers don’t buy products, such as cost or other factors that inhibit their decision to buy the product or to buy it from your company versus another retailer.
Why do I Even Need Buyer Personas?
Buyer personas are well worth the time it takes to create them. They can help you to create powerful marketing campaigns and content strategies to target exactly those customers you want so desperately to get your product in front of. You can even segment your buyers to create an even more tailored marketing approach among each of your buyer populations to speak to each customer in the most personal of ways to nurture your leads for more likely conversions in the end. If you create a negative persona you can also remove those leads from your list that would be a drain on resources, time, and be unlikely to convert in the end. This allows you to put your time and money where you need it most.
Are you ready to Create Your Buyer Personas? Download our free buyer persona template to get started today!
Check out our blog next week to learn how to interview buyers or prospective buyers for your customer personas as well. We’ll also be publishing and interview template within next week’s blog post as well to help you get started.
Need help with your buyer personas? Contact us today to get started!
PPC marketing has been on the lips of nearly everyone for the past few years. Companies have often tried desperately to bring in new customers through these paid acquisition channels, but is this technique really working as well as it should?
After a recent conversation with a colleague of mine, I discovered that their PPC budget was doing little to nothing for their site despite carefully chosen keywords and targeting that I had assisted with. Other individuals I’ve run into have worked with outstanding marketers in our field as well with the same dismal results. So I thought it was worth taking the time to see if PPC was really doing all it could for businesses around the world of various sizes. Follow along to see what PPC could really do for your business.
What is PPC?
Pay per click advertising is an internet marketing or advertising strategy designed to drive traffic to your website when you pay the ad publisher. The payment is the amount of money needed to have the ad clicked, in other words, to have the ad placed and put in front of “the right people”. Rather than relying on organic traffic or social media, you are now relying on ad-based marketing that may or may not attract qualified leads to your site. Remember the goal isn’t to attract everyone, but people interested in purchasing your products or services.
How can PPC help my Business?
The idea behind PPC is that it can help you to drive traffic and get more leads. Once the qualified leads arrive on your page they should become a conversion in most cases. This would help your business to sell more products or get more clients. In turn, you should be reaping profits from your PPC efforts with a great return on investment for your PPC funding. Sounds like a great investment right?
The Downside to PPC
PPC can often be confusing for many business owners, take the time to implement and research the right keywords, and produce little to no return on investment for some individuals. This could be due to poor setup or implementation on the part of the user, or it could be due to the generation of poorly qualified leads through these tactics. Of course, this channel of marketing is also dependent on a constant influx of cash to fund the ads as they are clicked. When the budget is gone the ads stop coming, which leads me to my next point.
After PPC, When the Lights go Out
The colleague I referred to before described their experience with PPC in the very end as the lights on their site going out. After the PPC campaign was over and they attempted to keep the momentum going the traffic slowed to a crawl. While I understand that PPC ads should be used as a part of a comprehensive marketing plan, business owners may be led to think that this one channel is their salvation in marketing. Unlike organic traffic from content shares, social connection, and user generated content or word of mouth advertising, PPC is not a long term solution unless a business has the funds to pay for these campaigns month after month for the lifetime of the business.
The verdict is in…
PPC could be a viable solution as part of a comprehensive inbound and outbound marketing plan for a stable company. PPC should not be used as a standalone technique and should not be relied on to generate sustainable traffic once campaigns have ended if funding is not continuous for PPC efforts. PPC may also not bring in qualified leads at all times and may not produce as many sales as other inbound marketing techniques that allow companies to nurture or grow a healthy connection with their customers over several visits. I also want to mention that PPPC techniques may produce high bounces to your site as well if leads weren’t looking for you or if they aren’t inspired to come back to the site due to lack of content or poor user experience. In the end, you know your company best so if you decide to try out PPC, keep an eye on those analytics and keep realistic goals in mind when using this technique.
Do you have questions about PPC advertising for your business? Contact us today for a free consultation!
We all hear a great deal about what inbound marketing is, who is using it, and why we should be too, but what is the true benefit to our businesses from inbound marketing?
Increase Your Profits:
Inbound marketing can bring in more leads with less expense doubling your profit in two different ways. More leads mean the possibility of more customers and completed customer projects lead to profit in most cases. Yet, inbound marketing can also increase your profits by allowing you to keep more of your hard-earned cash in your pocket. When customer acquisition costs less, you retain more profit in the end.
Less Staff and Effort May be required:
In the golden age of marketing in the 1950’s and 60’s, there were huge advertising teams managing the image of their corporate benefactors. The campaigns developed by these individuals were often glamorous, but very expensive. The good news is today we can reach thousands, maybe millions of customers through free channels, that’s right free which means less overhead and more profits for you, such as social media, organic search, blog content, and user generated content. While many firms pour money into PPC advertising, buying followers, or glitzy campaigns, you can be connecting with your customers in a genuine way and inspire them with to create content around your brand too. After all, we all want that treasured word of mouth advertising to build social credibility.
With the advent of social media automation, auto scheduling features for your blog, and content curation apps you may also be able to rely on less staff to run your marketing campaigns. This translates into saved money along with an increased return on investment to boost your profits. It also means that smaller companies who can’t afford an entire marketing department can now get great marketing options as well.
The Ability to Build a Solid Brand Reputation:
Inbound marketing gives you more time to make the sale. In many cases, customers will visit a site several times before purchasing anything. With outbound marketing, you may have lost the sale, but with inbound marketing, you have options such as blogs, social interaction, regular newsletters, and free gifts such as e-books to nurture your emerging relationship with these consumers. Over time you can encourage them to purchase an initial service or product and keep them coming back for additional sales as you publish additional valuable content to delight your current customers. Of course, delighted customers can also result in more organic traffic or word of mouth advertising to build the credibility of your brand over time.
Inbound Marketing is a Time Saver:
Have you ever spent your morning making cold calls or cold emailing just hoping that one person will take the bait? When the time was up and you hadn’t made the sale or a second contact meeting you probably felt pretty cheated. All of that time wasted for nothing! With inbound marketing you can let your content work for you, drawing in potential customers and putting your best foot forward anytime day or night. When customers are ready to buy or schedule a consultation you will be talking with qualified leads who are already interested in your services. You’ll also have a connection with them as you enter into negotiations for your services, easing the tension and making closing the deal a much likelier prospect than with those cold calls. So you can save time with these methods and most likely increase your bottom line as well.
In the end, inbound marketing can be a life saver for a struggling business, no matter the size of the company. By using inbound techniques you can save, time, money, and effort to get back to doing what you do best, running a business.
Have questions about inbound marketing or about what inbound marketing could do for your company? Contact us today for a free consultation!
While many businesses are strictly web based these days, other businesses may still hold storefronts or brick and mortar locations. If your business has been struggling with conversions and you operate in a physical location local SEO services might help you to solve these problems while boosting your leads. Local SEO is unique in the fact that instead of spreading yourself thin around the internet and targeting a more general audience, you will now be targeting those customers right in your own neighborhood. Let’s take a look at how local SEO could help your business.
Get the Word Out!
Google My Business is a fantastic way to list your business on the web and easily pop up in relevant search results. Google My Business allows users to locate you, get your contact info at a glance, and let customers know exactly what your business offers. Google My Business is a free service and you can also include your Google Map location with your personal business marker right into your site as well.
Yelp, Trip Advisor, and More!
Sites like Yelp can help you to build credibility in your area as customers post reviews. Get your business listed for free and be sure to let consumers know exactly what you offer in the description of your business. Yelp also allows restaurants to post their menus to further entice your customers in for a quick bite. You can connect Yelp right to your site as well for better SEO rankings as you broaden your online influence. Trip Advisor has a similar system but s more focused on consumer generated content rather than that of the business.
While we all want online credibility and backlinks other sources may be just as valuable. Local ads, memberships, and yellow page space are all great ways to build local citations. Local citations help to establish your business or brand in the local area. In this way, customers will recognize your brand later when they pass through the neighborhood or discover you on the web. These citations essentially allow others to know what your business is about in your target area as they leaf through other materials they would already be using.
These are just a few of the ways that local SEO can be accomplished. If you have questions about local SEO techniques or would like to receive local SEO services, contact us today!
2016 will likely bring about a ton of resolutions and proposed ways to make our lives better, possibly through the aid of technology. When it comes to SEM strategy and campaigns this year it's wise to invest in automation for the best results.
When focusing on SEM it may be best to start with the big picture and work your way into the smaller details. Automation can keep you focused on the end results while all of those tedious tasks manage themselves. This can help you to develop an effective overall SEM strategy for this year and beyond.
When you hand tedious tasks or routine tasks to the automation of a machineto free up your time to develop a strategy. A machine cannot strategize so it's important that we as marketers have time to focus on this area as. As many marketers and PPC advocates have noted before, you can take some of the load off of yourself easily through automation.
Check out the ideas below to get some inspiration for your automation needs and explore some resources to get the job done.
Data Collection and Reporting
Analytics and Google AdWords are your friends. Use these tools to gather the data that you need quickly and easily. This allows you to reduce your reporting time and efforts while putting the time to good use by analyzing all of that data. This will allow you to glean those all important insights and plan your next valuable moves for great SEM campaigns.
Check out the Google Analytics Page Analytics Extension to see how customers interact with your page.
You may also want to check out the Google Analytics Spread Sheet add-on as well to get data quickly in an easy to use dashboard.
Stats Checker may also be helpful to you as well to view all of your account stats in one glimpse for every account you own.
adCore may also be helpful to you by allowing you to automate your PPC campaigns across 3 search engines-Yahoo, Bing, and Google.
Adwords Ad Tool you can also use this tool for to format ads outside of the AdWords Console
Building Great AdCopy
With the advent of Google Shopping Ads customers can now see more relevant and accurate ads than ever before. This allows customers to find exactly what they are looking for while allowing companies to see maximum return on investment for their advertising budget. This also allows websites to draw in more relevant traffic to likely reduce bounces from their sites and possibly increase conversions as well.
It's important to keep text search ads in mind too though as they will still be beneficial to your business as long as they contain useful and correct information for your customers to help you achieve maximum impact.
To create a winning strategy for your search ads you'll want to create a few templates to keep on hand for ad creation. This will allow you to change the necessities without pouring all of your energy into each new ad every time you need to run a new promotion.
You may want to check out the Text Ad Template Tool from Savant Tools to help you create outstanding basic text ads in minutes.
Google also offers some great tools for template ads as well to help you get started.
Finally, you may also want to take a peek at the auto-fill template for text ads from Mark8t. These handy sheets will turn all characters outside of the normal text limit red to help you stay within the defined text limits.
Check out the AdWords Scripts page from Google developers to get started and learn the rules.
Then for even more inspiration check out the 100 Goggle AdWords Scripts You Should Be Using from Koozai.
Which Landing Page is Best? Text Analysis Can Help!
When you're muddling through a lot of keywords it can be a nightmare to attempt matching unique key phrases to the ideal landing page. However, by using "text analysis" you can quickly match the right page with the best keywords or ads.
Check out the Ultimate Guide to Landing Page Optimization and How Your Landing Page Can Land the Best Conversion Rates for more information on landing page optimization.
Workflows For Maximum Efficiency
Workflows can also be helpful when trying to manage the time you put into your SEM efforts in the most efficient way possible many different processes work for many different people. Some people like recurring lists, others like the Kanban board. Whatever you choose, turning your tasks into a process can help you to get from the beginning to the end more smoothly than you'd ever imagined.
For more information about workflows please see the Work Flow Tutorial.
Hopefully, these tips will be helpful to you as you strive to automate your SEM efforts and regain control. I hope that you will then be able to focus on your strategies for the most outstanding SEM campaigns yet!
For Assistance with your SEM needs please contact us today for a free quote to get your next project rolling!
Looking to start an online business? Thinking of becoming a marketing professional? Wondering what SEO stands for? You’ve come to the right place! Check out this quick guide to SEO and the ten part SEO video series to follow showing you tips for better SEO now completely free. Let’s get started and get you on the path to SEO success today!
What is Search Engine Optimization (SEO) Anyway?
SEO or search engine optimization is a marketing niche that focuses on gaining online visibility through non-paid (organic) results within major search engines. SEO involves both the content and creative portions of marketing as well as the technical elements of a site. Techniques within this niche could result in higher search rankings, increase traffic flow into your site, and help search engines to discover you easily in many cases. SEO is quite complex though from the content on your page to the links within your page, even the way other sites link to your page encompasses the entire realm of SEO. In essence SEO is a way to put your best foot forward with major search engines and to enhance user experience to drive more traffic into your site.
However SEO is not entirely focused on building sites that are search-engine friendly, user experience is also very important to keep those leads coming in. At The Content Oasis we believe in customer centered marketing while also focusing on search engine techniques as well for the best marketing efforts possible.
In the coming video blogs we’ll be exploring and reviewing various SEO techniques and tools as well as presenting a quick start guide to help you improve or begin your SEO efforts easily. While SEO can be quite confusing, we’re here to help you get started. We can also provide SEO services to your business as well. Simply contact us for a free quote today if you are interested in SEO services.
Does my site need SEO?
The simple answer is yes; in most cases all sites will need some type of SEO support. This is due to the fact that most of the traffic to a site will come from the major search engines such as Bing, Google, and Yahoo. Then you must consider the social media aspect as well. Social media could also generate a great deal of traffic to your site too. So whether you’re providing services, products, news and information you’ll likely need some SEO services.
It’s important to remember that search engines use the content and description of your site to create targeted search results for their users that could lead to increased traffic for your site. So it’s important for search engines to be able to find your site or you could be missing out on traffic for your site.
Keywords and Search- These are the specific words that your potential leads and customers type into the search engines. In many cases poor search engine engagement and traffic may have negative effects on your business as a whole. These problems could include decreased profit, fewer customers, and decreased visibility across the web. With SEO you can correct these problems and see a great return on your SEO investments through increased revenue, a broader customer base and opening other avenues and channels of marketing as well.
Why can’t search engines just find me without the need for SEO?
Search engines are great and they are very smart, but in order to pick your site out from the rest of the web they will need some assistance. While there have been many improvements over the years to search engine technology and crawling abilities there are limitations on search engine operations. So it’s important to make good SEO choices so that when the search engines crawl your site you won’t be buried and risk losing those all important leads. Instead you’ll you’re your site rising to the top as your SEO improves over time.
While you will need to continue supplying content and making it open to search engines, SEO can also help you to increase your rankings to help users find your site easily in the search results. Today the internet is certainly a competition for the best rankings to get those leads and make your business prosper.
Is SEO a DIY project?
Yes and no, it depends on your knowledge base and comfort level with internet marketing. The good news is you can learn the fundamentals of SEO fairly quick. You don’t need to be an SEO guru, just understanding the basics of SEO can be a tremendous asset for your business. Take advantage of the many resources out there that are free across the web and educate yourself, then with practice you too can become successful with SEO.
If you feel overwhelmed by SEO, have little time or desire to learn about SEO, or have a complex site, or a number of sites to be managed, you may wish to hire an SEO consultant to get the support you need.
However it’s important to know the basics whether you’re going to hire a professional or go it alone.