From time to time we all struggle with our content strategies, even those of us who've been blogging for a few years. Although it's tough when you start out too to get those content strategies just right. So what's a writer to do?
Instead of miring in the mud and trying endless tactics of perfections try these three easy content strategies today to get your content moving along the endless rails of the internet.
- Keep it visual
- Wash rinse repeat
- Provide value and usable products too when you can
How do I keep my content strategies visual?
Well, that's a good question! Using a variety of channels and mediums can keep content fresh, engaging and memorable. A few ways to do this are:
- Channel Art
- Company or team photos
- Slideshows of products
- Vlogging or demonstrations
- Pinterest or other social media posts that are image rich.
Infographics- Use these simple images to create charts, illustrations, graphs, and quick snippets of information rolled into one to help customers remember the highlights of an article or product.
Videos- Use sites like Vine or YouTube to get those videos of products, demonstrations, and your discussions out to the world to help others.
Memes- Memes are funny and we all like to laugh. So why not try memes relating to your industry, but keep it tasteful.
Channel Art- When Using YouTube don't forget to customize your channel and add channel art to help viewers make a visual association with your channel and make your niche or company memorable.
Logos- Every business and blog needs a good logo. Make your logo relevant, colorful, and appealing to your audience to create yet another visual cue for your company and products that readers or users will remember.
Gifs- Humor and a memorable image are all you need to get this one working for you. Choose images relevant to your industry and again keep it tasteful to engage readers and draw traffic.
Company or Team Photos- Use photos of your team or company to help readers to connect to your story. Use these photos to create team stories or company stories as well to help readers learn about the most important aspect of your mission, why you got started in the first place.
Slideshows of Products- Use slideshows to show your products from their best angles or even group products together that would be complimentary for each to create an honest sale. The keyword is honest there, so we're still adding value.
Vlogging or Demonstrations- Readers love to see real people and love to talk with real people occasionally, so a podcast or vlog may be helpful here. Within these sessions, you can include product demonstrations, opinion pieces, interviews with industry leaders, or how-to segments to help readers learn even more about your niche or products.
Pinterest or Other Social Media Posts That Are Image Rich- Using social media with image-rich postings can attract more attention to your posts making them more engaging or memorable. Those interested in images, infographics, or videos may come into your site and browse around to make a connection with your company or niche for repeat visits.
Wash, Rinse, and Repeat...Your Content Strategies
No this isn't a shampoo commercial...we know disappointing right? Well, the point here is that if something is working well for you then keep doing it. Just be sure to keep things fresh within your strategy. Look for new topics that are engaging, look for new images, check around for trending topics or interests within your industry.
Also a quick piece of advice, your image is yours and it's unique. It's made up of packaging, logos, color schemes and more. People begin to associate with that and it's important to realize that changing things rapidly or extremely can break that connection. Some companies have been successful with re-branding, others have not.
So the moral of the story is as you've always heard it...if it's not broken then don't try to fix it.
You should always be trying to provide valuable content or products to users as a part of your content strategies.
There's already enough fluff content, keyword stuffing, and spamming on the vast universe of the internet so if that's your intention you may as well try again. No one is interested in that these days and most such pages produce a great many bounces. So always ask yourself why you are writing or creating content. If you're writing for traffic, shares, or rankings then you're mind id in the wrong place.
I write for three reasons:
- How-tos or valuable information to share
- Service or product updates
- To make a connection with readers or engage new readers
What content strategies do you use most? Let us know in the comments below!
When you’ve just started a site it may be frustrating and you may be asking how can I get traffic for free?
Well the answers are quite simple really.
First be sure to optimize your site’s SEO when your thinking about the question of how can I get traffic for free.
You can optimize your site by:
Being sure to use accurate keywords
Having a mobile ready and responsive design
Avoiding keyword stuffing
Being sure to connect social media to your site
Posting fresh content that brings value to your readers often
Writing with your target audience or buyer personas in mind
Keeping your content unique
Cleaning up meta tags and descriptions
Adding images and other media to make your site more relevant to readers
Keep on top of your social media if you’ve been asking yourself how can I get traffic for free.
Be sure that social media profiles are set up accurately and completely and that they are linked to your site.
Some other ways to utilize social media for free traffic:
Keep profiles up to date
Don’t buy followers
Be selective in who you follow
Be sure to post often
Interact and keep it human
Use a scheduling platform like buffer or Hootsuite to schedule posts in advance for continuous content on your social feeds.
Use YouTube to Your Advantage when you contemplate the question how can I get traffic for free.
If you have a talent for making videos, or if you just want to get the word out about your business or product then YouTube can help. Keep it short, simple, and provide value when shooting videos. You will also want to work in a space that has plenty of light and that is quiet.
Use YouTube to:
Provide product demonstrations
Review products that may be of interest to your viewers
Send out news messages about upcoming events
Have a history or fact day for your company or niche
Setting up an about video for your company
As you can see the question of how can I get more free traffic can be easily answered. There are many ways including those above to help you get free traffic. A few other strategies include answering questions on Quora, joining forums, blogging, and using a free press release service like PR Log to get the word out about your business or products.
Are you struggling to get traffic to your website? Are you lost when it comes to SEO, social media, or marketing in general?
Then contact us today to get started with your free marketing consultation and get your marketing off to a great start for 2018!
What is content marketing anyway? With so much focus on new marketing or content strategies and SEO practices you may be asking yourself why you might need to explore these topics.
What content marketing is:
- Sharing relevant content
- Sharing content that provides value to your audience
- Using images, text, video, audio, and any other acceptable medium to bring valuable tips or advice to your audience
- Using calls to action to bring the focus back to your business near the end of your content or in the middle as well in longer pieces
- Using content to guide your prospects through the sales funnel
- Using content to delight your customers with free guides or other incentives after they've signed up for an appointment, joined your newsletter, etc...
What content marketing isn't:
- Cold Calling
- Mass mailing without consent electronically or by snail mail
- Spammy links in irrelevant posts
- Thin content reminiscent of that from a content mill
- Spamming the internet with every piece of content from your website in every outdated article directory that you can find
- Blasting content without a strategy just to see what sticks or pulls in leads
In today’s world it’s important to create relevant content to your business, but more importantly to make this content work for your business. Content is no longer a way only to present your business it is also a way to work your business. When working your business you can use content to up sale, connect with new users, engage consumers with new products, or to form a relationship with your clients. Content marketing can help you to reap all of these benefits for you and your customers.
How do I get started with content marketing?
Getting started with content marketing doesn't have to be difficult! You just need to know where you're going and how you need to get there. to begin with we suggest you complete a buyer persona template for every buyer persona you have and then discover the journey for each of these buyer's through your sales funnel. Then you can create relevant content to get them into the funnel and for every stage along the way. Keeping your clients engaged with fresh content on a regular basis through content marketing is a great way to keep your site current.
It can help you to keep traffic coming in, but also keep the traffic returning. You can know that your clients are getting relevant information about your products. Forget fillers, fluff, and other useless content methods. Honest content that gives a realistic view of your products with engaging language aimed at humans is the best way to reel those customers in.
Content Marketing sometimes makes business owners cringe.Marketing can make you feel like a traveling sales man with a scripted purpose. You don’t have to make this the case. Just be yourself and show your company’s personality. There’s no reason to try and copy anyone else. Clients will be driven to interact with a business that’s real and honest with the latest information available.
Need some help with your content creation? Contact us today for a free quote!
Content...we all need it, we all want it, and on the internet, you're dead in the water without it. Great content is so elusive that many have begun to think of it like an urban legend (I promise we won't have to hunt it like a Yeti...much :) ). Some consumers may even be saying, isn't all content creation the same? Don't all content marketing companies or services use the same tactics? The answer is no! One size does not fit all. Here at The Content Oasis, we want to bring back great content while allowing the personality of your business shine through to attract readers and delight your customers every day. Read on to learn more about our content creation and marketing services and discover how we can make your content King today!
There's no need to search for great content like an urban legend!
I'd like to welcome you all to our website which I have painstakingly created for us all to share a wonderful experience. I'm glad to have you drop by and I hope you'll check out the other articles in our blog collection here as well. If you haven't already, please take a moment to make yourself familiar with the marketing packages on our home page. We'll be discussing these packages today and how they can help you to drive traffic like crazy while becoming an authority in your niche to establish a stellar reputation online.
While you're thinking those packages over, let's talk about why anyone would need content creation or marketing services in the first place. Before the internet many companies, in fact, most companies used a marketing practice known as outbound marketing. These tactics included direct mailing, billboards, tv ads, cold calling, kiosks in local shopping areas, and many other tactics that fall under this umbrella. Consumers at the time had very little information to work with when purchasing a product and shopping or purchasing was often a gamble. Buyers could consult a few sources such as Consumer Reports or those that they knew had used the product before, but otherwise it was anyone's guess.
Often users had no resources beyond the media for product information, like TV ads or other media materials broadcasted widely to a variety of audiences.
When the internet came into most of our homes this changed forever. People were instantly connected with individuals from around the world. They could see reviews about products or services day or night and the purchasing space opened a great deal as well. No longer were individuals limited to small local stores, large chain stores, the mall, or the flea market. Now there were tons of individuals on the internet selling diverse items and products ranging from personal care products to furniture every day.
So a different marketing approach came into play known as inbound marketing, for more information on how inbound marketing can help your business please see our previous post on this topic. In short inbound marketing seeks to draw customers in while providing value through content that is relevant and shareable. This content helps readers come to you and ask what you can do for them rather than us blasting our customers with information about what we can do for them. So now we need to create website content, social media content, email marketing content, and we can also apply user-generated content as well.
Everyone wants to be the King of Content, but are they?
We know that everyone and anyone is promising great content around the internet so it seems as if all content creation or content marketing services are just alike, but that couldn't be further from the truth. Often when a client looks for content a higher fee may scare them away or they may be tempted with a quick turnaround. I'll just be honest, if this is you then you're going to get burned. Often those services will use article spinners, copied content, or poorly written content stuffed with keywords to "market". If you've already been burned I'm sorry for you and I hope it never happens to you again because most customers have been there at some point so don't feel too bad about it.
The difference here with us is that we will:
-Speak with you to determine what your niche is, who your readers are, and where your readers can be found.
-We will learn about your company, your values, and the personality of your business to let the real you shine through.
-We will personally craft your content to be 100% original and we will never use an article spinner.
-All articles are checked for keyword density before being returned to you to be sure that keyword stuffing is never an issue.
-Every article we create is run through CopyScape Premium to be sure that we haven't somehow taken someone else's words on accident so that you can be sure you never face a plagiarism issue.
Let us help you to create content that preserves the unique personality of your business to make you stand out online!
The big point here is that we are creating custom content just for you. So your content is the proverbial special snowflake. It will flutter around the internet in all of its shiny glory as your users, readers, and followers gain insight from it each time they read more. It will drive your readers to share your content and attract the eye of influencers in your niche as well because great content makes little difference unless it's the right content. I used to work in medicine and the saying was right route, right medication. Here the difference is right content, right readers, this is the magic, this is how successful content is born and we want to help you make it happen.
At The Content Oasis we help customers to find the best package to fit their needs or create an individual package for them. Our basic through premium packages all include content for the pages of your website. Our individual services listing helps users to get individual pieces of content to meet their budget. The content curation package offers you the chance to have us curate the best content in your niche and serve it up to your readers or followers to have them running back for more. Or if you are looking for general content for all of your content needs you can choose our content creation package. This package helps customers to get content for brochures, flyers, video scripts, case studies, articles, and more.
We know this is a lot to take in, but we are always here to chat. Feel free to contact us for any content marketing questions you may have, questions about the packages, or to get started crafting great content for your business today!
One of the many complaints of new bloggers is little to no traffic. Some may stew in frustration after producing daily content for a few weeks to no avail.
We all want traffic to our blogs; in fact we feel we’ve failed at our marketing SEO goals many times when this doesn’t happen. I hear this complaint often when I begin ghostwriting for others as they seek to spice up their blogs. The pattern is usually the same with an eager blogger setting up a new blog, churning out posts as they get increasingly discouraged at the low traffic numbers, and then scraping the blog altogether or making a desperate cry for help to a professional.
Why is my blog getting very little or no traffic? This is the crux of a large problem in SEO which makes it a very broad scope for a single article. So instead we will be focusing on a particular view point in this article.
So instead I’d like to focus on why new blogs aren’t getting any if much traffic.
A new blog is very vulnerable to disappearing from the internet before it can ever become established. Blogging basics are a key point in any content marketing plan for almost every business on the web today.
First, Let’s Take Care of a Few Things
To help you better understand our focus let’s clear up a few things before we begin. Achieving a long-lasting blog presence isn’t just about regular posting. There are a few ground rules that can make or break your fledgling blog quickly.
Starting a blog does not guarantee an instant influx of traffic the moment you begin posting.
A blogs mere existence will not always produce traffic.
When launching a blog many individuals often assume:
That their traffic will come rolling in, conversions will begin immediately, and their blog will rise to the top very easily.
However, this usually isn’t the case.
In all actuality there may be no traffic increase for some time or traffic may increase gradually. A rapid influx of traffic is generally the exception instead of the rule though.
Yet we aren’t looking for just any traffic, we are looking for the right kind of traffic.
What if you should happen to get traffic? Isn’t this exactly what we wanted?
Well, kind of. Is this really the reason for having your blog? Does your blog revolve around simply bringing in traffic?
In my mind the answer to all of this is no. In most cases, businesses create a blog for their marketing efforts, brand exposure, increased clients, maximizing conversions, and more. Blogs are not simply a place to house ever increasing new content. The web already has more than enough new content so this can’t be the sole purpose for your blog.
So while achieving higher traffic levels your blog must also be working toward these other purposes as well. What if you’re getting the wrong sort of traffic? Then your traffic isn’t going to produce conversions, this will in effect make your blog very ineffective in most cases.
Quick Tip: Using Google Analytics can help you to monitor your blog and website traffic. If you need help with your Google Analytics setup please contact us today for services or to get a free quote for your project. Find out which traffic sources are giving you the best traffic to tailor your postings to these audiences. Drafting a customer persona can also help to tailor your blog posts to your ideal conversion. I will be posting on creating a customer persona soon and providing some great resources for this essential task.
So instead of searching desperately for any traffic; focus on bringing in the right traffic. How do you know what the right traffic is? We’ll be looking at this in the next point.
A blog could be a poor strategy for you.
Yes, it seems odd for me to tell my readers this as a lover of all things to do with content marketing. I am experienced in content marketing. I provide content marketing. In fact that is what The Content Oasis is all about.
However, I am willing to tell you honestly that content marketing may not be a cure all for your particular problems.
Every business is unique. Often time’s content marketing can produce great results. In fact most of the B2B and B2C companies on the web today employ some sort of content strategy in their general strategy.
Yet a small portion of companies out there do not employ content marketing and could be doing so deliberately for a particular outcome they are striving towards. You don’t always have to use content marketing; there are many other types of successful marketing to choose from. It’s also worth noting that many businesses employing a content marketing strategy may be better off putting their efforts elsewhere and saving their money.
However, this article can’t and won’t pinpoint the unique nature of your business. I am merely asking you to question whether content marketing is right for your or if other methods could better suit your marketing needs.
Only you know the answer.
Well let’s get down to the details. If you’ll recall we were exploring, why is my blog getting little to no traffic?
Well I’ve got a few ideas as to why this issue is occurring.
You Are Not Making Use of Sharing Through Social Media.
Problem: Exposure and Social Prompts
We live with the social web daily.
The term social web points to the social networking and collaboration that occurs regularly on the internet. In fact more than half of all adults in America use one or more social media sites regularly.
So when individuals “surf the web” they do many things; including checking email, researching products or topics, and more, all of these tasks are connected socially.
In today’s world readers don’t simply read your blog, the share it, tweet about it, comment on it through Facebook and other sites, etc…
So when you neglect the power of utilizing social sharing you miss many opportunities to harness the potential of the social web and the power of viral content.
Solution: Promote your Posts
Writing great content is only half of the content marketing strategy.
After writing a great post you’ve got to spread the word and expose your posts to a wider audience. Traffic won’t come roaring in once you’ve published your post. After posting your content you must promote your posts for the best results.
Include sharing buttons in your blog posts.
Promote and share content during peak hours matching your ideal audience’s social activity trends.
Share your posts with your Twitter followers and be sure to include images when you share.
Share your content many times and amongst any social site appropriate to your business.
Keep an eye on your content, be sure to respond to comments and join in the conversations around your posts.
Connect with other blog authors and contributors, encourage their sharing of your posts on their social networks as well.
You have no Focus for any Subject or Keyword
Problem: SEO Keyword Optimization
A great deal of SEO is well known in most circles at this point. Almost everyone knows about title tags, keywords, meta descriptions, meta tags and more. Along with this most individuals understand how all of these parts come together as one.
Yet, using these well known concepts in your own blog may be a bit more challenging.
The optimization of keywords is often a common problem.
Many times blog writers put together an editorial calendar, listing a variety of articles and dates for their completion or posting to their blog. Writers will often choose topics that seem relevant to their niche or that may spark interest within their target audience.
Solution: Do your research and establish targeted long tail keywords.
It’s worth noting that the approach described above is grossly misguided. Starting with a list of articles with no research will produce poor results in most cases. Start with research first every time.
Create a customer persona.
Know what they are looking for.
Know the purpose behind their searches.
Learn which keywords would produce traffic from these searches.
Now you’ll be able to create a list of long tail keywords.
When you have a list of keywords, you’ll be able to build a list of articles. When you have your list of articles you’ll be able to produce and editorial calendar.
Every article should employ the chosen long tail keyword in the article title, page title, and once or twice in the body of the article too. It’s important to avoid keyword stuffing though.
It’s Boring your Readers to Tears.
Problem: Quality of User Experience
User experience is, in my opinion, one of the most if not the most important aspects of internet marketing. It reigns supreme over all other marketing tactics and provides the ultimate philosophy for drawing in and keeping customers.
Of course, user experience is a very large topic. It includes most facets of digital marketing- this includes everything from gaining conversions to your overall SEO efforts.
Content marketing also influences the overall scope of user experience as well. What experience are your users getting when they visit your blog and check out your latest posts? Do your posts meet your user’s needs? Are they relevant to your user’s questions? Is the material easy to read? Does the content meet your user’s expectations?
Of course we bring up user experience for many reasons, a major reason being Google’s strong stance on this aspect of every blog on the web today.
Within the guidelines if the Quality Rating Guide content is ranked by Google according to whether the information is trustworthy, the expertise of the content and the authority of the source. Human users review content selections from a blog to increase the accuracy of this algorithm based ranking system that provides a consistent quality ranking system across the web.
Content of low quality will be ranked poorly, while content of high quality will rise in ranking.
This means that you need high quality content to achieve those higher rankings that will draw more traffic into your blog.
Solution: Produce Quality Content
Here is why quality content is important. Now let’s explore a few reasons your content may be ranked as poor quality or unappealing.
Your content revolves around you. A good content marketing strategy should not revolve around you, your products, your business, your partners, and all the things that make your brand great. It should contain relevant topics in your particular industry though. Check out The Mountain Rose Blog for an example of providing valuable content to keep readers coming back for more without making content all about the products every time.
A lack of images within your posts. You need to provide images, videos, or other media forms to engage with your readers and keep them reading. Otherwise readers may find your content boring.
Your content isn’t relevant to your readers or your industry. You will not win readers with just any old content. Your readers want answers and information that they can use. If you write a blog on gardening then investment tips will not be relevant to your reader’s current queries. This will alienate readers and is likely to produce low amounts of traffic. We’ve got to keep our target audience in mind each time we write a post.
What impact will these mistakes of content marketing have on your blog?
Bounces will increase, visit times will decrease, and click through rates could plummet. Google is ever vigilant and will drop your ranking accordingly as your metrics fall.
In short: Better content brings better rankings and more traffic for your blog in most cases.
You Have a Terribly Designed Blog
Problem: Overall Experience of Users
Blog design is also a large issue within user experience. Why is this so important? Factors such as appearance, functionality, and even the feel of your blog all factor in to the way users interact with a blog.
A horrible design will certainly lead to users being less keen to engage with your particular blog.
Solution: Better Blog Design
There are many ways to fix this issue for better design elements including:
Be sure your website is responsive and is designed for mobile use as well. Lower rankings will result for sites that are not mobile friendly. If your website is not mobile optimized, it won’t be featured in mobile search results. Want to know if your site is mobile friendly? Check out this great tool from Google to find out in seconds.
Give readers a glimpse of what they can look forward to on the main page of your blog. In this way readers can glance through and find the teasers they like the most to explore more fully in the blog article these excerpts are featured in.
Emphasize your main content by placing it on the left side of your blog. Many users are likely to look here for content first.
Make use of social buttons with scrolling capabilities to offer the possibility of sharing throughout the reading experience.
Be sure your font is 11 pt or higher for easy reading.
Place darkly colored text on a lighter background.
Break up content with short paragraphs and sub headers throughout your posts.
Include several images throughout your posts.
If you have guest contributors be sure to include a bio and photo of your contributors along with their posts.
Encourage subscriptions to your blog.
With improvements in your blog’s design you could see vast improvement in traffic, post quality, and the readability of your content.
Every blog needs to keep improving in order to stay alive. Fortunately the reasons for your low traffic numbers may be very easy to fix. So you might get more traffic sooner than you thought you could.
It’s important to remember that it may take some time to get traffic into your blog. A great content marketing strategy is a gradual experience not a race to the finish. Don’t give up if traffic doesn’t pour in during the first few days.
Give it some time and things should get better, if not check out this post again and be willing to remain flexible in your content.
Need blogging services? Contact us today for a free quote!