From time to time we all struggle with our content strategies, even those of us who've been blogging for a few years. Although it's tough when you start out too to get those content strategies just right. So what's a writer to do?
Instead of miring in the mud and trying endless tactics of perfections try these three easy content strategies today to get your content moving along the endless rails of the internet.
- Keep it visual
- Wash rinse repeat
- Provide value and usable products too when you can
How do I keep my content strategies visual?
Well, that's a good question! Using a variety of channels and mediums can keep content fresh, engaging and memorable. A few ways to do this are:
- Channel Art
- Company or team photos
- Slideshows of products
- Vlogging or demonstrations
- Pinterest or other social media posts that are image rich.
Infographics- Use these simple images to create charts, illustrations, graphs, and quick snippets of information rolled into one to help customers remember the highlights of an article or product.
Videos- Use sites like Vine or YouTube to get those videos of products, demonstrations, and your discussions out to the world to help others.
Memes- Memes are funny and we all like to laugh. So why not try memes relating to your industry, but keep it tasteful.
Channel Art- When Using YouTube don't forget to customize your channel and add channel art to help viewers make a visual association with your channel and make your niche or company memorable.
Logos- Every business and blog needs a good logo. Make your logo relevant, colorful, and appealing to your audience to create yet another visual cue for your company and products that readers or users will remember.
Gifs- Humor and a memorable image are all you need to get this one working for you. Choose images relevant to your industry and again keep it tasteful to engage readers and draw traffic.
Company or Team Photos- Use photos of your team or company to help readers to connect to your story. Use these photos to create team stories or company stories as well to help readers learn about the most important aspect of your mission, why you got started in the first place.
Slideshows of Products- Use slideshows to show your products from their best angles or even group products together that would be complimentary for each to create an honest sale. The keyword is honest there, so we're still adding value.
Vlogging or Demonstrations- Readers love to see real people and love to talk with real people occasionally, so a podcast or vlog may be helpful here. Within these sessions, you can include product demonstrations, opinion pieces, interviews with industry leaders, or how-to segments to help readers learn even more about your niche or products.
Pinterest or Other Social Media Posts That Are Image Rich- Using social media with image-rich postings can attract more attention to your posts making them more engaging or memorable. Those interested in images, infographics, or videos may come into your site and browse around to make a connection with your company or niche for repeat visits.
Wash, Rinse, and Repeat...Your Content Strategies
No this isn't a shampoo commercial...we know disappointing right? Well, the point here is that if something is working well for you then keep doing it. Just be sure to keep things fresh within your strategy. Look for new topics that are engaging, look for new images, check around for trending topics or interests within your industry.
Also a quick piece of advice, your image is yours and it's unique. It's made up of packaging, logos, color schemes and more. People begin to associate with that and it's important to realize that changing things rapidly or extremely can break that connection. Some companies have been successful with re-branding, others have not.
So the moral of the story is as you've always heard it...if it's not broken then don't try to fix it.
You should always be trying to provide valuable content or products to users as a part of your content strategies.
There's already enough fluff content, keyword stuffing, and spamming on the vast universe of the internet so if that's your intention you may as well try again. No one is interested in that these days and most such pages produce a great many bounces. So always ask yourself why you are writing or creating content. If you're writing for traffic, shares, or rankings then you're mind id in the wrong place.
I write for three reasons:
- How-tos or valuable information to share
- Service or product updates
- To make a connection with readers or engage new readers
What content strategies do you use most? Let us know in the comments below!
What is content marketing anyway? With so much focus on new marketing or content strategies and SEO practices you may be asking yourself why you might need to explore these topics.
What content marketing is:
- Sharing relevant content
- Sharing content that provides value to your audience
- Using images, text, video, audio, and any other acceptable medium to bring valuable tips or advice to your audience
- Using calls to action to bring the focus back to your business near the end of your content or in the middle as well in longer pieces
- Using content to guide your prospects through the sales funnel
- Using content to delight your customers with free guides or other incentives after they've signed up for an appointment, joined your newsletter, etc...
What content marketing isn't:
- Cold Calling
- Mass mailing without consent electronically or by snail mail
- Spammy links in irrelevant posts
- Thin content reminiscent of that from a content mill
- Spamming the internet with every piece of content from your website in every outdated article directory that you can find
- Blasting content without a strategy just to see what sticks or pulls in leads
In today’s world it’s important to create relevant content to your business, but more importantly to make this content work for your business. Content is no longer a way only to present your business it is also a way to work your business. When working your business you can use content to up sale, connect with new users, engage consumers with new products, or to form a relationship with your clients. Content marketing can help you to reap all of these benefits for you and your customers.
How do I get started with content marketing?
Getting started with content marketing doesn't have to be difficult! You just need to know where you're going and how you need to get there. to begin with we suggest you complete a buyer persona template for every buyer persona you have and then discover the journey for each of these buyer's through your sales funnel. Then you can create relevant content to get them into the funnel and for every stage along the way. Keeping your clients engaged with fresh content on a regular basis through content marketing is a great way to keep your site current.
It can help you to keep traffic coming in, but also keep the traffic returning. You can know that your clients are getting relevant information about your products. Forget fillers, fluff, and other useless content methods. Honest content that gives a realistic view of your products with engaging language aimed at humans is the best way to reel those customers in.
Content Marketing sometimes makes business owners cringe.Marketing can make you feel like a traveling sales man with a scripted purpose. You don’t have to make this the case. Just be yourself and show your company’s personality. There’s no reason to try and copy anyone else. Clients will be driven to interact with a business that’s real and honest with the latest information available.
Need some help with your content creation? Contact us today for a free quote!
Content...we all need it, we all want it, and on the internet, you're dead in the water without it. Great content is so elusive that many have begun to think of it like an urban legend (I promise we won't have to hunt it like a Yeti...much :) ). Some consumers may even be saying, isn't all content creation the same? Don't all content marketing companies or services use the same tactics? The answer is no! One size does not fit all. Here at The Content Oasis, we want to bring back great content while allowing the personality of your business shine through to attract readers and delight your customers every day. Read on to learn more about our content creation and marketing services and discover how we can make your content King today!
There's no need to search for great content like an urban legend!
I'd like to welcome you all to our website which I have painstakingly created for us all to share a wonderful experience. I'm glad to have you drop by and I hope you'll check out the other articles in our blog collection here as well. If you haven't already, please take a moment to make yourself familiar with the marketing packages on our home page. We'll be discussing these packages today and how they can help you to drive traffic like crazy while becoming an authority in your niche to establish a stellar reputation online.
While you're thinking those packages over, let's talk about why anyone would need content creation or marketing services in the first place. Before the internet many companies, in fact, most companies used a marketing practice known as outbound marketing. These tactics included direct mailing, billboards, tv ads, cold calling, kiosks in local shopping areas, and many other tactics that fall under this umbrella. Consumers at the time had very little information to work with when purchasing a product and shopping or purchasing was often a gamble. Buyers could consult a few sources such as Consumer Reports or those that they knew had used the product before, but otherwise it was anyone's guess.
Often users had no resources beyond the media for product information, like TV ads or other media materials broadcasted widely to a variety of audiences.
When the internet came into most of our homes this changed forever. People were instantly connected with individuals from around the world. They could see reviews about products or services day or night and the purchasing space opened a great deal as well. No longer were individuals limited to small local stores, large chain stores, the mall, or the flea market. Now there were tons of individuals on the internet selling diverse items and products ranging from personal care products to furniture every day.
So a different marketing approach came into play known as inbound marketing, for more information on how inbound marketing can help your business please see our previous post on this topic. In short inbound marketing seeks to draw customers in while providing value through content that is relevant and shareable. This content helps readers come to you and ask what you can do for them rather than us blasting our customers with information about what we can do for them. So now we need to create website content, social media content, email marketing content, and we can also apply user-generated content as well.
Everyone wants to be the King of Content, but are they?
We know that everyone and anyone is promising great content around the internet so it seems as if all content creation or content marketing services are just alike, but that couldn't be further from the truth. Often when a client looks for content a higher fee may scare them away or they may be tempted with a quick turnaround. I'll just be honest, if this is you then you're going to get burned. Often those services will use article spinners, copied content, or poorly written content stuffed with keywords to "market". If you've already been burned I'm sorry for you and I hope it never happens to you again because most customers have been there at some point so don't feel too bad about it.
The difference here with us is that we will:
-Speak with you to determine what your niche is, who your readers are, and where your readers can be found.
-We will learn about your company, your values, and the personality of your business to let the real you shine through.
-We will personally craft your content to be 100% original and we will never use an article spinner.
-All articles are checked for keyword density before being returned to you to be sure that keyword stuffing is never an issue.
-Every article we create is run through CopyScape Premium to be sure that we haven't somehow taken someone else's words on accident so that you can be sure you never face a plagiarism issue.
Let us help you to create content that preserves the unique personality of your business to make you stand out online!
The big point here is that we are creating custom content just for you. So your content is the proverbial special snowflake. It will flutter around the internet in all of its shiny glory as your users, readers, and followers gain insight from it each time they read more. It will drive your readers to share your content and attract the eye of influencers in your niche as well because great content makes little difference unless it's the right content. I used to work in medicine and the saying was right route, right medication. Here the difference is right content, right readers, this is the magic, this is how successful content is born and we want to help you make it happen.
At The Content Oasis we help customers to find the best package to fit their needs or create an individual package for them. Our basic through premium packages all include content for the pages of your website. Our individual services listing helps users to get individual pieces of content to meet their budget. The content curation package offers you the chance to have us curate the best content in your niche and serve it up to your readers or followers to have them running back for more. Or if you are looking for general content for all of your content needs you can choose our content creation package. This package helps customers to get content for brochures, flyers, video scripts, case studies, articles, and more.
We know this is a lot to take in, but we are always here to chat. Feel free to contact us for any content marketing questions you may have, questions about the packages, or to get started crafting great content for your business today!
Many website owners and bloggers wonder whether keyword density even matters anymore. After all Google puts so little interest on it how important could it be? Read on to learn more about how keyword density could affect your site in the future and the present.
The Keywords do Matter!
Choosing the right keywords does matter. Check out our previous post on using the Google Keywords Planner for more information on choosing the best ones. In all cases you’ll want to be sure the content on your pages is relevant to your industry, but keyword density is definitely a lesser metric these days.
There is No Such Thing as the Perfect Keyword Density!
Yes, you read that right. If you think there is a magic number for keyword density I would like you to please consider why you think that. Google pays little attention to the density of keywords, but instead pays attention to content relevance, user experience, navigation, design, header tags and other important factors outside of keywords.
However, there is Such a Thing as Keyword Stuffing…
I know I said density isn’t important, but if you are stuffing in keywords just to rank then keywords could cause you problems. This because the content will have poor readability for users, seems spammy, and likely provides poor relevance for your readers. So please don’t keyword stuff articles or web content.
What Can I do then?
Simply write naturally with your optimal keywords in mind. Add them in where they feel natural and make sure you are writing with readers in mind first and bots in mind last, after all, your site is for people, not bots. Bots merely analyze your pages to see if they should be served to searchers as part of search results. So concentrate on providing value to your readers with clear content that is relevant to the subject at hand and you should be fine.
Need help with your content marketing? Contact us today for a free consultation!
As entrepreneurs we try to stay motivated, always striving for greater achievement than ever before. Yet what happens when life gives you a crisis, major disease, or depression that is so debilitating that the bed is your one true friend for days? For many of us these events cause us to go into crisis mode if we have no advanced plans in place. It may also cause us to go into a tail spin if we are running a business alone. Read on to learn more about how you can keep your business on track during difficult times.
Take Care of Yourself:
When you’re the one running the business you’ve got to take care of yourself. This means eating right, getting some exercise, and sleeping well. These are all difficult tasks during a crisis but they are so important. We have to keep our health up as best we can to be at our peak of performance. So put down that junk food and at least sneak in a nap if you can.
Ask for Help:
You may need to ask for help from those around you if you have a team or partners. Tasks may need to be rearranged allowing for work to be completed on time and for you to take care of your personal needs as well. If you are a solo entrepreneur it may be time to outsource a few tasks. Sites like Upwork are great for this. This allows you to have a freelancer help you get those deadlines over with and keep your sanity too.
Best Honest With Your Clients or Customers:
If you need to push back deadlines or outsource work then you need to tell your clients as soon as possible. This will allow you to maintain good working relationships with your key clients to keep your customer base stable during a crisis. If you won’t be able to meet a deadline or fulfill an order you also need to let clients know as soon as possible to allow them to find other ways to get their projects finished on time with as little inconvenience as possible.
In the end you may realize that work has helped you to stay grounded through your crisis. Hopefully things will improve soon and you will be back on track to success once more.
If you need assistance with your content creation, blogging needs, or marketing we can help. Contact us today for a free quote!
The world of blogging is huge. It takes a great deal of strategic planning and careful execution to reach your target audience effectively. However, blogging as well as social media use opens up a whole new way to make meaningful connections with your target audience for your business or website.
The most important concept to remember when blogging is to post fresh content on a regular basis. While it may feel awkward at first, your writing skills will improve over time making for much better content the more that you post to your blog. Posting regularly will also allow you to build a base of regular subscribers and continually draw in new traffic to your blog as well. Otherwise readers may abandon your blog thinking that you’ve given up. Regular posting also allows you to have your ideas shared throughout social media and to spark additional conversations from the relevant topics of your blog.
The step by step approach:
Create exact goals: The effectiveness of your blog and get maximum returns on your investment in this blog by creating exact goals for your blog and how this blog could help you to reach your target audience and build meaningful connections with your readers through solid communications strategies.
What do you want readers to do after reading your blog? Share your content? Visit your site? Become a regular reader/subscriber? Link back to your content on their site? How does this affect the goals of your blog and the content that you will be creating?
Decide which type of blog is right for you?: Defining your blog in these early stages will help you create a list of relevant topics to address, the tone of your content, and the posts that you create. These questions will help you decide exactly what kind of blog you’d like to have.
Get writing: Make a set writing schedule and stick to it. The get writing and be sure to publish fresh content regularly. It’s also important to keep in mind that quantity and quality are both important when blogging. Quality will mean providing relevant and valuable content to your target audience. Quantity means posting regularly.
Be patient: Remember, success doesn’t happen overnight and it may take you a bit to find your own unique voice in the wide world of blogging. It may also take a bit, even up to one year or more, to build a steady subscriber base and bring in regular readers.
Promote it: The traffic won’t just blow in one day; you’ve got to get out there and promote your blog. You can promote your blog through social media and by including the URL in other areas such as business cards, email signatures and more.
Comment on the blogs of others: This allows you to connect with a wider audience and may also allow you to draw readers into your own blog as well when they follow your comment.
Provide new research or recent news: This could lead to other more prominent blogs linking back to your blog and possibly draw attention from traditional media.
Analytics Utilization: It’s also important to measure your success and track the goals that you’ve established.
These steps and tips should help you to get your blog up and running in no time. Enjoy your blogging experience and keep that valuable content coming!
For free quote for blogging services or content creation please contact us today! We provide timely custom content creation for a variety of brands for a fresh and dynamic blog that you can be proud of.
To boost traffic to your site you need to utilize any available technology to amplify your efforts without additional work in most cases. While creating quality content on a regular basis is great, there are other methods of drastically increasing your traffic as well by utilizing your current traffic as leverage.
In the market today you can find many fanatastic WordPress plugins to help you analyze key metrics, optimize your feeds, and get started with site promotion easily to reach your end goals of increased traffic. Checkout the great WordPress plugins below for ideas to get you started.
If you want to rank better with major search engines your focus should be on content marketing and SEO strategy along with providing quality content to drive in those qualified leads. Scribe is a fantastic WordPress plugin that can help you to research your content strategy in easier and smarter ways. This stand alone plugin provides a way for you to research what your target audience is looking for right now around the web along with current trends for better content directed at your key readers. By aligning your content with the right search terms across the Internet, the Scribe plugin helps you create not just valuable content but the most relevant content for search ranking. This plugin also features a site connector tool that helps you find bloggers and key influencers with similar topics, titles and sites to yours, so you can potentially share your content or see what’s working well for others to emulate.
This plugin is all about laser targeted content for leveraging your traffic and optimizing your content strategy with very little effort.
Want to have your readers effortlessly share your content with some of the biggest social media hubs? Try Sharebar from WordPress plugins to easily link to the largest social media sites on the web for easy sharing for every reader. By using Sharebar you can easily get links from users when their social media accounts are joined to your site through sharing your posts. This can give your rankings a major boost through organic linking for better SEO and increase your traffic with minimal effort
Also check out: Why Isn’t My Blog Getting any Traffic?
This plugin is flexible as well in allowing you to be selective about which social media sites you present to your readers for sharing. Simply choose the best options for you and your content and Sharebar will post these options next to your articles.
WP to Twitter
Twitter is a breeding ground for viral content. With the WP to Twitter plugin you can enjoy similar features to those of Sharebar. With this plugin your content is automatically shared on Twitter the moment you post your article. You don’t ever have to craft an effective post again. This plugin takes care of all of the work for you for a polished Twitter post everytime your create new content.
It works by reusing a customized template for your tweets that you can create in the beginning for high quality tweets every time. You can also opt to use a widget for the sidebar of your site that is included with this plugin to display a feed of all of your recent tweets in one convenient location. The plogin will also provide shortened URL’s for each post too. Leverage your site’s traffic through Twitter with automatic posting and increased social media sharing.
Want to improve your site’s SEO rankings and watch your online community flourish? This plugin makes Facebook comments effortless for your readers when they can comment on your post and Facebook simultaneously. This plugin also makes sharing and posting your latest content on Facebook a breeze for your readers too for a hassle free interaction with great SEO results.
How can we help you to optimize your social media strategy today? Get a free quote or drop us a line to learn more about our services at The Content Oasis.
One of the many complaints of new bloggers is little to no traffic. Some may stew in frustration after producing daily content for a few weeks to no avail.
We all want traffic to our blogs; in fact we feel we’ve failed at our marketing SEO goals many times when this doesn’t happen. I hear this complaint often when I begin ghostwriting for others as they seek to spice up their blogs. The pattern is usually the same with an eager blogger setting up a new blog, churning out posts as they get increasingly discouraged at the low traffic numbers, and then scraping the blog altogether or making a desperate cry for help to a professional.
Why is my blog getting very little or no traffic? This is the crux of a large problem in SEO which makes it a very broad scope for a single article. So instead we will be focusing on a particular view point in this article.
So instead I’d like to focus on why new blogs aren’t getting any if much traffic.
A new blog is very vulnerable to disappearing from the internet before it can ever become established. Blogging basics are a key point in any content marketing plan for almost every business on the web today.
First, Let’s Take Care of a Few Things
To help you better understand our focus let’s clear up a few things before we begin. Achieving a long-lasting blog presence isn’t just about regular posting. There are a few ground rules that can make or break your fledgling blog quickly.
Starting a blog does not guarantee an instant influx of traffic the moment you begin posting.
A blogs mere existence will not always produce traffic.
When launching a blog many individuals often assume:
That their traffic will come rolling in, conversions will begin immediately, and their blog will rise to the top very easily.
However, this usually isn’t the case.
In all actuality there may be no traffic increase for some time or traffic may increase gradually. A rapid influx of traffic is generally the exception instead of the rule though.
Yet we aren’t looking for just any traffic, we are looking for the right kind of traffic.
What if you should happen to get traffic? Isn’t this exactly what we wanted?
Well, kind of. Is this really the reason for having your blog? Does your blog revolve around simply bringing in traffic?
In my mind the answer to all of this is no. In most cases, businesses create a blog for their marketing efforts, brand exposure, increased clients, maximizing conversions, and more. Blogs are not simply a place to house ever increasing new content. The web already has more than enough new content so this can’t be the sole purpose for your blog.
So while achieving higher traffic levels your blog must also be working toward these other purposes as well. What if you’re getting the wrong sort of traffic? Then your traffic isn’t going to produce conversions, this will in effect make your blog very ineffective in most cases.
Quick Tip: Using Google Analytics can help you to monitor your blog and website traffic. If you need help with your Google Analytics setup please contact us today for services or to get a free quote for your project. Find out which traffic sources are giving you the best traffic to tailor your postings to these audiences. Drafting a customer persona can also help to tailor your blog posts to your ideal conversion. I will be posting on creating a customer persona soon and providing some great resources for this essential task.
So instead of searching desperately for any traffic; focus on bringing in the right traffic. How do you know what the right traffic is? We’ll be looking at this in the next point.
A blog could be a poor strategy for you.
Yes, it seems odd for me to tell my readers this as a lover of all things to do with content marketing. I am experienced in content marketing. I provide content marketing. In fact that is what The Content Oasis is all about.
However, I am willing to tell you honestly that content marketing may not be a cure all for your particular problems.
Every business is unique. Often time’s content marketing can produce great results. In fact most of the B2B and B2C companies on the web today employ some sort of content strategy in their general strategy.
Yet a small portion of companies out there do not employ content marketing and could be doing so deliberately for a particular outcome they are striving towards. You don’t always have to use content marketing; there are many other types of successful marketing to choose from. It’s also worth noting that many businesses employing a content marketing strategy may be better off putting their efforts elsewhere and saving their money.
However, this article can’t and won’t pinpoint the unique nature of your business. I am merely asking you to question whether content marketing is right for your or if other methods could better suit your marketing needs.
Only you know the answer.
Well let’s get down to the details. If you’ll recall we were exploring, why is my blog getting little to no traffic?
Well I’ve got a few ideas as to why this issue is occurring.
You Are Not Making Use of Sharing Through Social Media.
Problem: Exposure and Social Prompts
We live with the social web daily.
The term social web points to the social networking and collaboration that occurs regularly on the internet. In fact more than half of all adults in America use one or more social media sites regularly.
So when individuals “surf the web” they do many things; including checking email, researching products or topics, and more, all of these tasks are connected socially.
In today’s world readers don’t simply read your blog, the share it, tweet about it, comment on it through Facebook and other sites, etc…
So when you neglect the power of utilizing social sharing you miss many opportunities to harness the potential of the social web and the power of viral content.
Solution: Promote your Posts
Writing great content is only half of the content marketing strategy.
After writing a great post you’ve got to spread the word and expose your posts to a wider audience. Traffic won’t come roaring in once you’ve published your post. After posting your content you must promote your posts for the best results.
Include sharing buttons in your blog posts.
Promote and share content during peak hours matching your ideal audience’s social activity trends.
Share your posts with your Twitter followers and be sure to include images when you share.
Share your content many times and amongst any social site appropriate to your business.
Keep an eye on your content, be sure to respond to comments and join in the conversations around your posts.
Connect with other blog authors and contributors, encourage their sharing of your posts on their social networks as well.