While many businesses are strictly web based these days, other businesses may still hold storefronts or brick and mortar locations. If your business has been struggling with conversions and you operate in a physical location local SEO services might help you to solve these problems while boosting your leads. Local SEO is unique in the fact that instead of spreading yourself thin around the internet and targeting a more general audience, you will now be targeting those customers right in your own neighborhood. Let’s take a look at how local SEO could help your business.
Get the Word Out!
Google My Business is a fantastic way to list your business on the web and easily pop up in relevant search results. Google My Business allows users to locate you, get your contact info at a glance, and let customers know exactly what your business offers. Google My Business is a free service and you can also include your Google Map location with your personal business marker right into your site as well.
Yelp, Trip Advisor, and More!
Sites like Yelp can help you to build credibility in your area as customers post reviews. Get your business listed for free and be sure to let consumers know exactly what you offer in the description of your business. Yelp also allows restaurants to post their menus to further entice your customers in for a quick bite. You can connect Yelp right to your site as well for better SEO rankings as you broaden your online influence. Trip Advisor has a similar system but s more focused on consumer generated content rather than that of the business.
While we all want online credibility and backlinks other sources may be just as valuable. Local ads, memberships, and yellow page space are all great ways to build local citations. Local citations help to establish your business or brand in the local area. In this way, customers will recognize your brand later when they pass through the neighborhood or discover you on the web. These citations essentially allow others to know what your business is about in your target area as they leaf through other materials they would already be using.
These are just a few of the ways that local SEO can be accomplished. If you have questions about local SEO techniques or would like to receive local SEO services, contact us today!